Samsung Signs Jamie Oliver as Olympic Games Ambassador

Samsung Electronics Co. Ltd, a global leader in consumer electronics, and the Worldwide Olympic Partner for Wireless Communications Equipment, announced today an exclusive agreement with Jamie Oliver to be an ambassador for the London 2012 Olympic Games. Mr. Oliver will play a key role in raising awareness of Samsung’s sponsorship of London 2012 as a Worldwide Olympic Partner. The collaboration will start with appearances in multiplatform adverts and public relations campaigns, encouraging participation in Samsung’s London 2012 marketing campaign.

Commenting on the agreement, Mr. Oliver said: "I'm truly honoured and excited to be involved in London 2012 as an ambassador for Samsung. Samsung have developed some fantastic initiatives to get young people from around the world involved in the Games and we both want as many people as possible to be part of this incredible event."

Mr. Sunny Hwang, Vice President & Head of Global Sports Marketing at Samsung Electronics, said "Jamie Oliver shares Samsung’s commitment to expanding the spirit of the Olympic Games. Together, it is our goal to do what we can to inspire people around the world to get involved with London 2012. Jamie has a unique perspective on some important global issues such as living a healthy, balanced life. He is a passionate communicator and has an innate talent for making these issues relevant to people from every walk of life.

Referring to Mr. Oliver’s role as ambassador for Samsung, Mr. Hwang observed that "Samsung’s ambition is to make London 2012 an Olympic Games for everyone. Having Jamie as a global brand ambassador will help us deliver this campaign message. With Jamie’s support and Samsung’s leading smartphone technology, we will be able to encourage more people to take part in and enjoy the Games wherever they are and build our Olympic Games campaign momentum."

In the last 15 years, Jamie Oliver has been inspiring people all over the world to cook and eat better food. His books and TV series are enjoyed by millions across the globe and his charity, the Jamie Oliver Foundation, works tirelessly to raise the profile of food education through its work in communities and schools in the UK, USA and Australia. Jamie is dedicated to empowering and educating as many people as possible to learn how to cook and enjoy good food, giving them the chance to have a better future.

Jamie Oliver joins an impressive line-up of Samsung ambassadors including David Beckham who joined Samsung’s London 2012 campaign in May 2011. Influential icons and carefully chosen partners, like Jamie Oliver, widen the reach of Samsung’s digital activation programmes that will support the Olympic Torch Relay and Samsung’s own global blogger programme for the London 2012 Olympic Games.

For more information, contact: hoomin.kim@samsung.com

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