(ATR) Rio 2016 will now receive market research from Nielsen.
On Friday, the company signed a partnerships agreement to provide analysis on public opinion ahead of the Rio 2016 Olympics.
"Listening to society is fundamental to the organization of the Games and the information that we receive will be crucial for our decision-making and will become of the great legacies for Brazil," Rio 2016 President Carlos Nuzman said in a statement.
Nielsen provided similar analysis for the Beijing 2008 and London 2012 Olympics.
Written by Aaron Bauer
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
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