Right To Play Announces Charity Partnership with Tough Mudder Inc.'s Fruit Shoot Mini Mudder

Right To Play, a global organization thatuses sport and play programs to educate and empower children facing adversity, is excited toannounce its partnership for 2015 and 2016 with children’s adventure challenge, Fruit Shoot MiniMudder, a new addition to the Tough Mudder Inc. family of brands.

Fruit Shoot Mini Mudder is a 1-mile obstacle course designed specifically for kids and encouragesRight To Play and Tough Mudder’s shared values of teamwork, courage and cooperation.Featured at all Tough Mudder and Mudderella events in the US, UK and Ireland and open tochildren between ages 7-12, Fruit Shoot Mini Mudder gives kids a chance to work as a team, getmuddy and experience the thrill of adventure.

Robin Grossman, National Director for Right To Play USA said, "We are thrilled to announce ourpartnership with Fruit Shoot Mini Mudder. With courses that are designed to get children activewhile teaching them important lessons about teamwork and cooperation, Fruit Shoot MiniMudder’s events reinforce Right To Play’s commitment to using sport and play to help childrendevelop essential life skills."

As the official charity partner of Fruit ShootMini Mudder, Right To Play will have apresence at more than 50 events globallywhere participants can learn more about thecharity and complete a muddy, obstaclecourse encouraging kids to work as a team.In an effort to help raise awareness andfunds for Right To Play, Fruit Shoot MiniMudder will provide children and parentswith the opportunity to fundraise prior to andfollowing events. In addition, Tough MudderInc. will make a donation to Right To Play inrecognition of all 2015 Fruit Shoot MiniMudder participants.

"Fruit Shoot Mini Mudder is committed to giving all children the opportunity to work as a teamwhile having fun, being active and engaging in muddy play, so our partnership with Right To Playis a natural fit. Our partnership reinforces the transformative power of play, and we are excited towork together in raising funds and awareness for such an important cause," said Andy Newman,Senior Director of Charity Partnerships at Tough Mudder, Inc.

Jamie Vasquez, Vice President of Marketing for Britvic NorthAmerica commented, "Robinsons Fruit Shoot is committedto promoting active lifestyles with a sense of adventure. Weapproached Tough Mudder with the idea of co-creating aunique event that would help inspire kids’ adventurous sides,so we are extremely excited to welcome Right to Play as ourpartner, and beyond the Fruit Shoot Mini Mudder experiencehelp them use the transformative power of play to helpchildren facing adversity.

For more information, contact:

Carin Zaleski, Director of External Affairs

CZaleski@RightToPlayUSA.org

Phone: 646.649.8288

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