(ATR) There could be fewer Olympians representing TOP Sponsor Procter & Gamble for Rio 2016.
On Thursday, the company's Chief Financial Officer said it would scale back on brand ambassadors to save money.
P&G used 150 athletes as brand ambassadors for the London Olympics.
"We are still developing our plans for the upcoming Games and look forward to sharing those with the world when they are ready," a P&G spokesman toldAround the Rings when asked about any impact on Olympic marketing efforts.
Procter & Gamble CFO Jon Moeller spoke at the Barclays Back to School conference on Thursday saying the company plans to reduce the number of brand ambassadors by 50 percent.
One Olympian won't be cut from the roster.
Using the Head & Shoulders shampooas an example, Moeller said only Olympic gold medalist Lionel Messi and actressSophia Vegara would serve as brand ambassadors.
Branding a Strong First Step in Marketing Baku 2015
Baku 2015 marketing plans will be up and running in the next two or three months with the finishing line approaching fast.
Commercial director Charlie Wijeratna, who came on board in January, said promotion of the first European Games couldn't start without a brand position and brand identity.
He presented the new branding Wednesday to the fourth EOC Coordination Commission, which had expressed dismay earlier this year that Baku 2015 only had a logo. Wijeratna also gave updates on ticketing, broadcasting, and upcoming sponsorships.
"The challenge is, 'How do we get people emotionally engaged with an event that hasn’t happened?'" Wijeratna told media in a briefing following his presentation.
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Gwangju Adds Sportswear Supplier
Volunteers and staff at the Gwangju 2015 Universiade will receive sportswear from the Himalayas.
On Thursday, the Himalayan company Black Yak became an official sponsor of the Gwangju 2015 organizing committee.
Torchbearers, volunteers, and staff will receive jackets, t-shirts, hats, sneakers, and other apparel provided by Black Yak.
"The Universiade has a special value as the only international sporting competition with the participation of students from all 5 continents," Jang Hyun, chairman of the Gwangju Organizing Committee said in a statement.
"This sponsorship will provide a mutually great opportunity for both the Gwangju Universiade Organizing Committee and Black Yak, which is growing into a global outdoor brand."
Written by Aaron Bauer
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
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