The Paris 2024 Olympic and Paralympic Bid Committee Twitter account - @Paris2024 - has reached 100,000 followers just days after the International Olympic Committee (IOC) completed its Evaluation Commission visit to the city.
During the visit, the @Paris2024 twitter account was boosted by a number of high-profile activations. Bid co-Chair and three-time Olympian Tony Estanguet tweeted a selfie that included French President Emmanuel Macron and the IOC Evaluation Commission during a presidential breakfast at the Élysée Palace.
Many of Paris 2024’s athlete ambassadors also promoted @Paris2024, including FIFA World Cup winners Bixente Lizarazu and Lilian Thuram and Olympians Leslie Djohne, Emmeline Ndongue, flag bearer Michaël Jeremiasz and Teddy Riner. NBA superstar Rudy Gobert also took part, as well as the newly-announced French Sports Minister Laura Flessel, a five-time Olympian and two-time Olympic champion.
More broadly, immersive visuals and interactive behind the scenes videos at the city’s sports venues brought the Games vision alive on the bid’s Facebook, Instagram, Snapchat and Twitter feeds.
During the IOC Evaluation Visit, Paris 2024 garnered 1 billion impressions, while the Facebook Live broadcasts of each press conference had over 180,000 accumulated views.
Elsewhere, the Objectif Paris 2024 mobile app, which asks users to engage with the candidature by getting active, has already seen more than 800,000 kilometres collectively covered by supporters of the bid.
Paris 2024 Co-Chair and three-time Olympic champion, Tony Estanguet, said:
"It is amazing to see such engaged, deep support for our bid through social media. Paris is a bid built on sharing. We want to share our city with the world, but we also want to share our city on social media. These impressive statistics go to prove how much our bid is engaging people, both across France and internationally.
"We want to continue this superb engagement all the way towards Lausanne and Lima, and ride this wave of support. We have a city and a country united behind Paris 2024, and I look forward to building on this."
For more information, please contact:
Raphaël Leclerc
Paris 2024 Bid Committee
Email: rleclerc@paris2024.org
Phone: +336 73 16 88 06
Sujit Jasani
VERO Communications
Email: sjasani@verocom.co.uk
Phone: +44 (0)207 812 6589 / +44 (0)7940 375 282
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