The Paris 2024 Olympic and Paralympic Bid Committee has released a new branded game - Paris 2024 Run - which allows users to go on a virtual tour of the unique Paris 2024 Games vision.
The game, developed by French company Gameloft, a subsidiary of Bid Committee partner Vivendi, gives users the ability to instruct their chosen character to run, dodge and jump through Paris, with the backdrop featuring celebration areas, iconic Parisian landscapes and competition venues, including the Palace de Versailles, the Eiffel Tower, the Stade de France and the River Seine.
The characters that users can choose from are double Olympic Champion Teddy Riner and three-time Paralympic champion Marie-Amélie Le Fur, co-chairs of Paris 2024’s Athletes Committee Riner, a judoka, has more stamina and power in the game, while Le Fur more speed, echoing their ‘real world’ athletic attributes.
Gameloft has created the activation, alongside Vivendi, to showcase the Paris Olympic and Paralympic vision through a playful, virtual concept where users can immerse themselves in the heart of the Paris 2024 Games plan. As part of Vivendi’s partnership theme - "relay of emotions" - the game offers a window into the month-long celebration of sport, inclusion and activity that Paris 2024 promises to be.
The game is available for free on http://run.paris2024.org/, www.vivendi.com, on some Gameloft games and on Paris 2024’s Facebook page.
Paris 2024 Bid Committee co-Chair and 3x Olympic Champion, Tony Estanguet, said:
"While we are fully engaged in our international promotion phase, we are also actively working alongside our partners. Vivendi is a major supporter of the Paris 2024 Bid and the game, created by their subsidiary Gameloft, allows us to share our vision with a wide global audience.
"Through this fun game, developed to include our top athletes Teddy Riner and Marie-Amélie Le Fur, we will be giving the public the opportunity to discover and really get a sense of our spectacular Parisian concept."
Gameloft Senior Vice President of Sales and Marketing, Baudouin Corman, added:
"We are pleased to support Paris’ bid for the Olympic and Paralympic Games in 2024. Together, we share the strong values of passion and self-belief, values that echo those of the Olympic Games and the athletes.
"With this game, we are proud to be actively involved, thanks to Vivendi, with Paris 2024, and to put all our know-how and our skills at the service of the French candidature."
For more information, please contact:
Paris 2024 – Raphaël Leclerc – 06 73 16 88 06 – rleclerc@paris2024.org
Vivendi – Jean-Louis Erneux – 01 71 71 15 84 - Jean-Louis.erneux@vivendi.com
Gameloft – Stéphanie Cazaux-Moutou – 01 58 16 21 55 – stephanie.cazaux-moutou@gameloft.com
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