Panasonic Expands Paralympic Sponsorship

(ATR) Panasonic is now the fifth Worldwide Partner of the International Paralympic Committee.

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(ATR) Panasonic is now the fifth worldwide partner of the International Paralympic Committee.

The Japanese electronics company will provide the IPC with televisions, broadcast equipment, media storage, car navigation and audio visual security equipment for the next three Paralympics, along with disability care products through the Tokyo 2020 Paralympics.

Terms of the deal were not announced.

IPC president Phil Craven and Panasonic CEO Satoshi Takeyasu signed the agreement in Tokyo on Wednesday.

Panasonic joins Atos, Ottobock, Samsung and Visa as IPC Worldwide Partners. Atos, Panasonic, Samsung, and Visa are also IOC TOP Sponsors.

"Together with the first worldwide Paralympic partnership agreement we signed today with IPC, we are extremely happy to be the official worldwide partner for both the Olympic and the Paralympic Movement," Takeyasu said at the signing ceremony.

"We are proud to announce our commitment to support IPC and the Paralympic Games, and to keep providing accessibility for all with our products and services."

Panasonic has sponsored the IPC since the 1998 Paralympics in Nagano, through supplying of select audio visual products. The new deal begins immediately and will cover the rest of 2014, the 2016 and 2020 Summer Paralympics, and the 2018 Winter Paralympics.

Written by Aaron Bauer

Homepage photo: IPC

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