Betting firm Paddy Power have instructed their legal representatives to seek a court order against London 2012 organisers, LOCOG. The move was prompted after LOCOG instructed outdoor advertising company JCDecaux to remove the betting firms latest advertising campaign from high profile poster sites around the Capital.
Paddy Power engaged leading London law firm Charles Russell to seek a court order on the grounds that their campaign does not breach LOCOG legislation on advertising around the 2012 Games.
The Paddy Power billboards in question promote their sponsorship of an athletics event scheduled to take place in the picturesque town of London, France on 01 August 2012 and is part of the bookmaker’s on-going "We Hear You" marketing campaign.
A spokesperson from Paddy Power said "We pride ourselves on listening to our customers and what we’ve heard loud and clear is that LOCOG have got their priorities upside-down. It’s a pity they didn’t put the same energy into the ticketing and security arrangements for the Games that they put into protecting their sponsorship revenue streams. We’re taking this fight to the High Court in the interest of our customers and of common sense"
For more information contact; Ken Robertson Paddy Power plc
Tel: ++353 1 902 1291 Mob: ++353 87 8528 718 ken@paddypower.com
As a service to our readers, Around the Rings will provide verbatim texts of selected press releases issued by Olympic-related organizations, federations, businesses and sponsors.
These press releases appear as sent to Around the Rings and are not edited for spelling, grammar or punctuation.
20 Years at #1:
Últimas Noticias
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
