15 April 2011, Moscow, Russia – The Sochi 2014 Organizing Committee, the Central Bank of the Russian Federation, V/O Goznak and Sberbank of Russia has announced the start of the Sochi 2014 Coins Program. It will be one of the largest-scale coins programs in the history of the Olympic movement: between 2011 and 2013, 46 kinds of commemorative and savings coins made from gold, silver and non-ferrous metals will be issued. In total 36,7 million coins will be created. Moreover, for the first time in Games history a coin with a value of 25 rubles will be issued for mass circulation. Also for the first time in Russia the reverse side of the coins will be decorated not by the two-headed eagle, but by the National emblem of the Russian Federation.
The ceremony of the Sochi 2014 Coins Program launch was attended by the First Deputy Chairman of the Central Bank of Russia Georgiy Luntovskiy, Deputy Chairman of Sberbank of Russia Stanislav Kuznetsov, General Director of V/O Goznak Arkadiy Trachuk and Sochi 2014 President and CEO Dmitry Chernyshenko. The ceremony was also attended by famous Russian Olympians representing the different kinds of sports depicted on the Sochi 2014 coins. Two-times world champion Irina Slutskaya represented figure skating and two-times Olympic champion Svetlana Ishmuratova represented biathlon.
The themes and design of the Sochi 2014 coins reflect not only the Olympic events but also national peculiarities of Russia and the specifics of the Sochi 2014 Games region – particularly the unique city of Sochi itself. Nine savings coins of original rectangular form showing the Sochi 2014 mascots will also be issued. The coins design was developed by V/O Goznak of Russian in collaboration with the Sochi 2014 Organizing Committee.
Dmitry Chernyshenko, Sochi 2014 President and CEO, said:
"The main peculiarity of the Sochi 2014 Coins Program is its all-Russian geography. Thanks to the way we are organising the program launch, every fourth citizen of Russia can become an owner of a little part of Olympic history. The experience of the Central Bank of Russia in creating successful coins programs and Sberbank’s wide regional network open unique possibilities for the Sochi 2014 Coins Program to have a real impact. I’m sure that it will become a bright part of the Sochi 2014 Games, which represent new Russia."
The Coins program launch is one more step in the active development of the Sochi 2014 licensing program. The total value of licensing products sale with licensees’ selling prices may reach 500 million dollars. The Sochi 2014 Organizing Committee’s income from the licensing program may reach 30 million dollars.
For more information, contact: www.sochi2014.com.
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