(ATR) London Mayor Boris Johnson says the Olympic Rings on Tower Bridge are a "perfect" display of what visitors can expect from London 2012.
Johnson was present with reporters on the River Thames to witness the giant rings – which are 25 meters wide and 11.5 meters tall – being lowered into place on the London landmark.
"Tower Bridge is recognized the world over and, adorned with the famous Olympic Rings, is the perfect choice to showcase what London has to offer this summer," he said.
"With just a month to go, we are making our final preparations and want to ensure each and every person in the capital gets a flavor of the celebrations and feels part of the Games."
Johnson was joined on the water by Culture Secretary Jeremy Hunt and LOCOG chair Sebastian Coe to celebrate one month to go until the Games open.
The rings, which weigh three tons, cost $400,000 to produce and an estimated $83,000 to install. They will provide more entertainment Wednesday night when there will be a light show on the landmark.
In the remaining four weeks left, Coe is hopingthat with more Games branding going up around the city, excitement for the Games will build and build.
"The Olympic Rings are an iconic symbol, inspiring athletes and uniting people around the world," he said. "To athletes they represent the culmination of thousands of hours of training and reaching the highest level in sport.
"With one month togo to the Olympic Games opening ceremony, these spectacular rings on one of London's most famous landmarks will excite and inspire residents and visitors in the capital."
Games chiefs are now concentrating on "dressing" the city for Games-time – though many Union flags left over from the Diamond Jubilee weekend have stayed up.
Elsewhere in the city, the shuttle train journey from St. Pancras to Stratford is – beginning Wednesday – officially called the "Javelin Train" for the duration of the Games.
Reported by Christian Radnedge
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