ON BEHALF OF USA CRICKET: USA Cricket Launch Brand on Historic Day

MEDIA RELEASE

September 24, 2017

On an historic day for the sport, cricket in the United States took a step closer towards the creation of a new federation with the launch of the USA Cricket brand, unveiled on the 173rd anniversary of the first ever international sporting event – a cricket match between the USA and Canada which is now known as the Auty Cup.

The brand and the new USA Cricket social media platforms, which have also been launched today, represent a new chapter for the sport in the USA. It is the first step towards getting a new Governing Body up and running, until which time the sport will continue to be delivered by the ICC Americas USA Project team and the Local Advisory Groups.

The creation of a membership database that will facilitate a transparent election process will now follow with the focus on creating a federation that can represent and unify the whole cricket community in the USA. A new Board is expected to be in place by April 2018.

A collaborative approach to developing the new marks was coordinated by U.S. based creative agency, Adrenalin, which won a competitive pitch process and has shaped the brands of many major league sport franchises and national federations within the USA. The brand represents unity and the platforms will be the place to go for USA Cricket content.

ICC Americas USA Project Manager Eric Parthen said: "It is a very exciting day for cricket in the United States as we celebrate the past and look to the future. It is a fresh start and we are hugely encouraged by what we have been hearing from the cricket community. The conversations and progress we have made are on track to unifying as one body for cricket in the USA.

"The launch of the USA Cricket brand and the social media platforms are the first step in achieving our goal and we have produced an exciting look and feel for the federation."

Speaking on behalf of the creative development, Dan Price, President of Adrenalin, said: "The launch of USA Cricket is the first step to introducing the sport of cricket to millions of new fans as well as providing structure and guidance to participants, old and new, across the country. We are thrilled with the new mark and look forward to the impact USA Cricket will have on the sport worldwide."

USA Cricket can be followed on Facebook, Twitter and Instagram at the handle @usacricket. The website www.usacricket.org is coming soon.

ENDS

FOR MORE DETAILS CONTACT

Wade Edwards

USA Project Officer

Cell: +1-416-565-7779

Email: wade.edwards@iccamericas.com

ABOUT USA CRICKET

USA Cricket is an organization in development that seeks to unify the United States based cricket community and become the sole U.S. governing body for the sport of cricket recognized by both the International Cricket Council (ICC) and the United States Olympic Committee (USOC). Through a diverse Board of Directors, that will be elected by April 2018 and have representation from most cricket stakeholder groups, USA Cricket will lead the sport to new heights by creating and administering value added programs to grow and develop the sport at all levels.

USA Cricket is currently managed by the ICC Americas USA Project team with consultative and collaborative support from the Local Advisory Groups and the U.S. cricket community.

ABOUT ADRENALIN

Founded in 1997, Adrenalin is a full-service branding, marketing and design agency that focuses on brand expansion through developing narratives, behaviors and visual components for organizations around the world. Adrenalin develops, expands and differentiates brands with a single goal—to build awareness and drive revenue for organizations. Adrenalin have worked with a number of U.S. national federations and sports franchises including, the United States Olympic Committee, USA Wrestling, USA Water Polo, USA Triathlon, LA Kings, LA Galaxy and Chicago Fire. For more information about Adrenalin, visit www.goadrenalin.com.

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