(ATR) A former marketing executive for the IOC says the Olympic Games says sports which are “historical anachronisms” could kill the interest of young people in the Olympic Games.
Chris Welton, who led Meridian Management when that company guided the IOC TOP program, spoke last week in Atlanta, offering a broad critique of the Olympics and marketing issues involving the Games.
"The Olympics is not evolving as quickly as other sports and entertainment properties. The Olympics runs the risk of losing relevance,” Welton said.
Now a partner in the Atlanta-based sports marketing firm of Helios, Welton advises a range of clients on sports sponsorship issues.
His June 19 presentation to an audience at the University of Georgia Terry College of Business is available online in a webcast.
Written by Ed HulaFor general comments or questions, click here
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