FASTRACK™ Binder Technology for traffic paint offers enhanced reflectivity and sustainability to sections of the expressway connecting Seoul with PyeongChang
MIDLAND, Mich. – January 16, 2018 – Athletes and fans making the drive to the Olympic Winter Games PyeongChang 2018 on the Yeongdong Expressway will be traveling on a newly striped and visibly marked road. Major sections of the expressway are being marked with a highly reflective, durable waterborne traffic paint powered by FASTRACK™ Technology from The Dow Chemical Company.
FASTRACK™ Technology retains glass beads and retro-reflectance in road markings longer than solvent-borne traffic paint, helping lane markings appear clearer to drivers during the journey from Seoul to PyeongChang.[1]
Developed by Dow to help facilitate the industry’s conversion from solvent-borne to waterborne traffic paint, FASTRACK™ Technology combines a durable acrylic backbone with Dow’s patented Quick-Set Technology, which helps accelerates the drying time of waterborne traffic paint, even under adverse weather conditions. This solution allows cars to get back on the road faster and offers resistance against wheel tracking and water washouts – resulting in a high level of protection for the road markings and the distribution of glass beads that are essential to nighttime retro-reflectivity.
"As the Official Chemistry Company of the Olympic Games, Dow offers science and technology options that deliver exceptional performance at the Olympic Games, as well as in surrounding communities," said Phillip Oh, Asia-Pacific commercial director for Dow Olympic & Sports Solutions. "An excellent example of Dow innovation that enhances the safety and sustainability of sports and non-sports infrastructure, FASTRACK™ Resins help improve road marking visibility for drivers and passengers long after the Olympic Games."
FASTRACK™ Resins in waterborne paint help dramatically reduce volatile organic compound (VOC) emissions. Formulations that use this innovative option contain eight to ten times less solvent than conventional traffic paints, and result in an up to 60 percent lower carbon footprint than other road-marking technologies.1
About Dow
The Dow Chemical Company (Dow) combines science and technology knowledge to develop premier materials science solutions that are essential to human progress. Dow has one of the strongest and broadest toolkits in the industry, with robust technology, asset integration, scale and competitive capabilities that enable it to address complex global issues. Dow’s market-driven, industry-leading portfolio of advanced materials, industrial intermediates, and plastics businesses deliver a broad range of differentiated technology-based products and solutions for customers in high-growth markets such as packaging, infrastructure, and consumer care. Dow is a subsidiary of DowDuPont (NYSE: DWDP), a holding company comprised of Dow and DuPont with the intent to form three strong, independent, publicly traded companies in agriculture, materials science and specialty sectors. More information can be found at www.dow.com.
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For further information contact:
Guillaume Artois Linda Lim Beth Crisafi
The Dow Chemical Company Dow Olympic & Sports Solutions G&S Business Communications
+1.212.697.2600 +65.9626.7662 +1.989.633.4573
GArtois@dow.com LLim2@dow.com BCrisafi@gscommunications.com25 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only
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