The first four stamps in the series "XXII Olympic Winter Games in Sochi. Tourism on the Black Sea Coast of Russia" goes into circulation in autumn 2011. The Sochi 2014 stamps are unique in that they will be the most multi-lingual in the whole history of the Olympic movement. 6 versions of the sheets will be released in total, with the information on the labels and in the margins of the sheets in a different language on each: Russian, English, French, German, Spanish and Chinese.
The stamps will depict the sights of Sochi and the surrounding area: Krasnaya Polyana, the marine passenger terminal, the watchtower on the Bolshoy Akhun and the Volkonsky Dolmen, a unique monument to megalith culture in Sochi National Park. The stamps will be issued on a sheet made up of four stamps and four labels giving information about the sights depicted.
The first "Olympic" series of stamps go on sale in Russia in autumn 2011. They will cost 15, 20, 25 and 30 roubles respectively. In the future this series of stamps will also be sold abroad. Another four stamps in the series "XXII Olympic Winter Games in Sochi. Tourism on the Black Sea Coast of Russia" is planned for 2012.
The President of the Sochi 2014 Organizing Committee, Dmitry Chernyshenko, noted:
"The history of issuing Olympic stamps goes back 115 years, to the first Olympic Games in Athens. I hope that the Sochi 2014 philatelic programme will continue the tradition begun at the 1980 Olympics in Moscow. More than 70 stamps were issued for that event, and the total income from stamp sales was equivalent to 21 million dollars in today's money[1]. We plan to repeat that success and add a collection with unique images, real collector's items for Sochi 2014."
[1] "The Economics of Staging the Olympics" (A Comparison of the Games 1972-2008) by Holger Preuss
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