Sochi Embraces Quirk in Internet Video
Sochi 2014 is using next-generation technology to wish this generation a happy New Year.
An internet video posted this week to YouTube and circulated by the organizing committee depicts its CEO Dmitry Chernyshenko delivering what appears to be a normal New Year’s greeting.
Then the normal ends and the fun begins as the message takes over the Internet page and later morphs into an interactive video game.
"The internet has opened up incredible possibilities for direct contact with millions of people all over the world," Chernyshenko said Wednesday in a statement.
"In sending out our message to the world, we want to remind people of the amazing event they will witness in three years’ time."
To "watch" the video, click here.
ABC Considering Olympic Bid
U.S. broadcaster ABC is "very interested" in acquiring broadcasting rights for the Olympics.
The network’s sports president George Bodenheimer told trade publication Sports Business Daily ABC is continuing to study what it would take to get the Olympic and NHL broadcast rights, both up for grabs in the near future.
"They're both world class properties" he said. "We remain very interested in both of them. We are affiliated with both entities in our businesses outside the United States. The opportunity to expand our relationship with them in the United States is very interesting to us."
NBC currently holds the broadcasting rights for London and has shown every Olympics since the Sydney Games.
ABC first broadcast an Olympics in 1964 from Innsbruck and last did so in 1988 from Calgary.
The network also owns sports broadcasting behemoth ESPN.
Million Dollar Pay Day for Russian Team
The Russian Olympic team could soon be several million dollars richer.
Media reports in Russia claim that Gazprom, a Russian natural gas company, is in negotiations to sponsor the Russian Olympic Committee to pay for athlete development ahead of the London 2012 and Sochi 2014 Olympics, and a deal could be reached by the end of the year or start of 2011.
No details of the size of the package were reported, but the Vedomosti business daily speculated it could be worth more than $4 million. The newspaper saidGazprom sponsored the team’s Vancouver preparations in a deal worth$3.6 million.
The Russian government holds a controlling stake inGazprom, and a spokesperson for the Prime Minister told Vedomosti that he was not aware of any deal with Gazprom and the ROC.
Annecy 2018 Seizes Airwaves
Annecy will work the French airwaves for free in the homestretch of the 2018 Winter Olympic bid race.
The partnership forged Wednesday in Paris will afford Annecy 2018 airtime on two of Radio France’s national stations as well as access to its 42-station local network.
"There is more to this partnership than a high media profile," Annecy mayor and bid co-chairman Jean-Luc Rigaut said in a statement.
"For us Radio France above all represents a shared commitment, a common role: serving our region in its economic and cultural development, for the benefit of all its inhabitants, whilepromoting the inherent values of a project keen to stay in touch with its human dimension, set in the heart of the French mountains and respecting its extraordinary natural environment."
Radio France joins Aéroports de Lyon, ATMB, Direct Soir and France Télévision as official "supporters" of the bid, the second of three tiers in its marketing program.
IAAF Pauses for Self-Reflection
The IAAF is examining its place in the sporting world as the federation approaches its hundredth birthday.
At the center of this self-examination is a 10-year plan established in 2003 and ripe for reevaluation at a congress just prior to the 2011 world championships in Daegu, South Korea.
The IAAF’s goal is to ring in its centenary as "the number one sport for individuals in a changing world" and to remain so throughout its next 100 years.
To read the 10-page plan, click here.
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Written by Matthew Grayson and Ed Hula III.
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