Nissan Looks to Continue Momentum Gained From Its Olympics Sponsorship

On the heels of Nissan’s successful sponsorship of the 2016 Rio Olympic Games, the company will undertake an integral role during the Paralympics as a sponsor of both the Paralympic Torch Relay and Paralympic Games through robust activities and activations. Its cornerstone activation – supplying the 4,200 Nissan vehicles that comprise the Olympic Fleet – will continue through the Paralympics, along with numerous other events and integrations set in motion during the Olympic Games.

Today’s Opening Ceremony will be streamed live by the nissan_oficial Twitter handle @Nissan_Oficial starting at 5:30pm BRT / 8:30pm GMT.

Nissan has led the Olympic flame’s journey across Brazil. The Paralympic Torch Relay started on September 1 and finishes tomorrow, September 7, coinciding with the Opening Ceremony, as the convoy passed through six cities across Brazil, one in each region, during the seven-day journey. Throughout the relay, 700 torchbearers carried the flame, including 85 appointed by Nissan.

Nissan’s presence at two Olympic Live Sites will continue to be felt by local Brazilians and tourists coming into Rio for the Games from around the world, with thousands of people taking part in the activities during the Olympics. At the Nissan Kicks House at the Olympic Park, the public is invited to learn about the company's technologies, visit the exclusive Olympic Torch area and play games centered on Nissan Kicks, the official car of the Olympics which was inspired by the spirit and colors of Brazil. At the Olympic Boulevard in downtown Rio, the public will have a chance to try the 40-meter-high (more than 131-foot-high) bungee jump.

Nissan’s initiatives for the Paralympic Games include the "Team Nissan" mentorship program, which has supported the development of nine Paralympic Brazilian athletes since 2012. The athletes had the opportunity to participate in workshops about sports training, financial management and good sportsmanship. Clodoaldo Silva, a swimmer known as the "Paralympic Shark" and one of the most prominent Brazilian Paralympic athletes in history, serves as a mentor to Team Nissan Brazil. The company also proudly supports seven athletes from the British Paralympic Team, including Richard Whitehead, the record-holder of both half and full marathons, as well as the T42 200m. Whitehead won gold at the London 2012 Games and is now set to defend his title in Rio.

The Nissan Kicks Hotel, located in Copacabana, is Nissan’s official home during the Games. The site will welcome Paralympic athletes and Nissan guests in an idyllic setting, facing Rio's most famous beach. It will also host concerts and events, all promoted by Nissan, such as invite-only rooftop parties, back as strong as ever, featuring exclusive concerts from Brazilian artists Jorge Aragão, Paralamas do Sucesso, Banda Eva and Diogo Nogueira.

During the Paralympics, "Adapt Surf," a non-profit association that promotes social inclusion of people with disabilities or reduced mobility, will be located in front of the Nissan Kicks Hotel offering surfing lessons. Project founders Henrique Saraiva and Phelipe Netto were appointed by Nissan to participate in the Torch Relay as torchbearers.

Throughout the Paralympic Games, Nissan will continue its Olympic legacy efforts to support the people of Rio de Janeiro. Through the Nissan Institute, the company supports a major urban and social transformation in Caju, an underserved area in Rio de Janeiro. Inaugurated today, "Caju: A New Look" reflects the partnership between Nissan Brazil, Gol de Letra Foundation, the Industry Federation of Rio de Janeiro (Firjan), the Social Services of the Small Companies and of the Industry (Sebrae and Sesi), that transformed Gol de Letra, a community facility that provides mentoring and learning opportunities to more than 800 children and adults.

The company also supports Miratus Association, a badminton training center in the Chacrinha community that offers educational support to young residents through classes and after-school activities.

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