New Sponsor and Partner for Singapore; brandRapport joins Panasonic UK

Goh Kee Nguan CEO of SYOGOC and Tan Chong Huat, KhattarWong’s Managing Partner. (Singapore 2010)YOG Pick Up Sponsor and Partner

The Singapore 2010 Youth Olympic Games picked up a sponsor and partner for the 2010 Youth Olympic Games last week.

KhattarWong has become the Official Legal Services Sponsor and will supply legal services and assistance for the Games.

SYOGOC also partnered with Beijing Huajiang Culture Development Co., Ltd., which becomes the Master Merchandise Licensee.

Honav will provide collectibles, gifts and accessories, home furnishing, publishing, stationery and office supplies for the Games.

“The Singapore Youth Olympic Games Organizing Committee is confident that together with Honav, we will deliver a memorable experience for athletes, participants, visitors and collectors through the creation of meaningful merchandise for the Singapore 2010 Youth Olympic Games,” SYOGOC SEO Goh Kee Nguan said.

Panasonic UK Partners with brandRapport

Panasonic UK has chosen sponsorship agency brandRapport to oversee its Olympic sponsorship in the UK.

The agreement calls for brandRapport and the TOP sponsor to create a four-year marketing plan together.

“We have been working with the Olympics for over twenty years but with the home Games in 2012 we really wanted to make the most of this opportunity,” brandRapport Director Mark Bullingham said.

Samsung Extends Chelsea Partnership

Samsung announced that it has extended its partnership with the Chelsea Football Club until the end of the 2012/13 season.

Samsung will continue as Chelsea’s official club sponsor and gain more rights. Samsung’s name will continue to be featured on Chelsea’s shirts after the company sponsor extended its sponsorship. (Getty Images)

“Our partnership with Chelsea is already highly effective for both parties. It has raised our premium brand awareness, which has in turn helped significantly increase our sales and market share in key areas of our business,” President of Samsung Electronics Europe SH Shin said.

The agreement includes Chelsea’s shirt featuring the Samsung logo, and Samsung gaining more rights for using athletes for marketing.

Handy Deal, Tamiflu

Alda Pharmaceuticals was announced as the $CA3 million to $15 million official supplier of hand sanitizer and disinfectant cleaning products for the 2010 Winter Olympic Games. VANOC does not release contract terms, so the exact figure is not known.

The company’s hand sanitizers and hand wipes will be available at Games venues, polyclinics and kitchens. The company is listed on the TSX Venture Exchange.

Chief medical officer Dr. Jack Taunton said VANOC has enough seasonal flu vaccine for 25,000 volunteers. It is also working with Vancouver Coastal Health and the Public Health Agency of Canada to acquire H1N1 vaccines.

“We’ve got meetings coming up and we’ll have our plans completed by the end of August,” Taunton said Wednesday. VANOC CEO John Furlong (right) celebrates new sponsor Alda Pharmaceutical by trying some of the hand sanitizer with Alda CEO Terrance Owen. (ATR)

He said VANOC has been able to get an additional three million doses of Tamiflu vaccine for seasonal flu, but “we can only recommend, we cannot mandate” personnel get injected.

Nearly 400 people in British Columbia have been infected with H1N1 and two have died, including a seven-year-old in the Fraser Valley.

Media Watch

…The New York Times examines how Olympic sponsor Acer is on the verge of beating out Dell as the world’s second-largest seller of personal computers.

http://www.nytimes.com/2009/06/28/technology/companies/28acer.html?_r=2&pagewanted=1&ref=technology

With reporting from Isia Reavesand Bob Mackin

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