The International Federation of Netball Associations (IFNA) won of the
Brand Presentation category for the recently concluded Mission Foods World Netball Championships (WNC) Singapore 2011 at the International Sports Event Management Awards (ISEM) 2011 held in London yesterday,
The Mission Foods WNC 2011 emerged top in the category, with the other nominees being the AFC Football Cup 2011, World 9 Ball Championship, 2nd Asian Beach Games Muscat and Emir Cup 2011. Previous winners of the category include Barclays for the ATP World Tour Finals in 2010 and MasterCard Europe for the UEFA Champions League in 2009.
The Mission Foods WNC 2011 was awarded as it had best demonstrated the use of sports event branding to drive consumer awareness, customer loyalty and established a positive brand image in the minds of spectators.
The judging panel, which included Danny Jordaan, CEO of 2010 FIFA World Cup South Africa, Xaviar Gonzalez, CEO of the International Paralympic Committee, Patrick Furlong of PTFI Media, Nigel Rushman of Rushmans Limited, Greg Bowman, Managing and Creative Director of Great Big Events and Kevin Roberts, Editorial Director of Sports Business, looked for visual dynamism, creativity and synergy with the event, television impact as well as the interaction with spectators.
The IFNA was also nominated in the Event Look category for the Mission Foods WNC 2011, where it finished Runners-up. The UEFA Europa League Final 2011 and FINA World Swimming Championship 2010 Dubai, Ryder Cup LTD, World 9 Ball Championship, Qatar Ladies Open 2011 and Vierschanzentournee (Four Hills Tournament - Skiing) completed the nominees for the category.
Last year, the winners of the category include the 2010 FIFA World Cup South Africa (Gold), 2010 Vancouver Olympic and Paralympic Winter Games (Silver)and the Sony Ericssion WTA Tour 2009 (Bronze).
Miss Molly Rhone, President of IFNA, was delighted with the win. She said, "Winning the awards showed that netball is competitive with their other major sports events in terms of presentation and delivery. The Mission Foods WNC 2011 was very well organised and presented by Singapore and I applauded the organising committee for excellent work done. "
Chairperson of the organising committee of the Mission Foods WNC Singapore 2011 and also Executive Committee Board Member of Netball Singapore, Ms Jessica Tan, said, "This is very exciting news to us here in Singapore.
This is testament that Netball Singapore is able to deliver major
international sports events. I hope that with this, we are able to convince more corporate companies to support Netball and sign up as sponsors.
Last year, Singapore won the Sports City category and winning the Brand
Presentation award this year has reaffirmed Singapore's intention to be a sporting city."
For more information, visit www.netball.org/sg
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