NBC, Yahoo Extend Digital Partnership
NBC Olympics and Yahoo have extended an agreement concerning content and promotion for the coming Winter Olympics in Sochi.
The focus of the partnership is Yahoo’s ability to use digital video highlights and live event streams from NBCOlympics.com. In addition, Yahoo will air a daily Olympics show online.
Meanwhile, NBC will promote a number of Yahoo products, like Flickr and Tumblr, over the course of their broadcast coverage of the Games.
"Yahoo’s massive U.S. audience will now have easy, one-click access to NBC Olympics’ exclusive and robust digital Olympic video assets," said NBC Sports Digital executive Rick Cordella in a release.
The agreement will also see Yahoo Sports writers contributing news and analysis to NBC’s coverage.
Olympians Urge Merkel to Attend Games
A number of German athletes are urging Chancellor Angela Merkel to come to Sochi in light of President Joachim Gauck’s declined invitation.
"If Gauck isn’t coming, Chancellor Merkel must. It’s a measure of regard for the athletes," said Olympic discus champion Robert Harting to Bild newspaper. "Politicians often like to use the sporting arena for their own interests. So, turning that around, they should do something for us."
Harting’s comments came on Sunday night after he was named German sportsman of the year.
"We know from the history of the Olympic Games that boycotts do not achieve anything on a political level," said Britta Heidemann, another Olympian, to German website The Local.
"International understanding can only be achieved when politicians seek out direct negotiations."
"The presence of politicians like Angela Merkel is recognition of our achievements," said gymnast Fabian Hambuchen. "I think we’ve earned that."
Gauck announced earlier this month that he would not be attending the games. Many believe the move is a protest against Russia’s human rights abuses, specifically those against homosexuals.
One government foreign policy spokesman said, "Gauck would like to use his first visit to Russia to address a number of issues in a respectful manner. Such a thing isn’t possible in Sochi."
Troops in Sochi
Russia’s Interior Ministry will deploy troops to Sochi for the Winter Olympics.
The move will be made to to ensure security at the site of the Games.
"The 10,000-strong interior troops have begun to implement their duties of guarding the Olympic village and other venues in Sochi and to maintain public order," said Sergei Brunin, chief of staff of the interior troops, according to Xinhua.
The troops will remain in the Black Sea resort city for three months.
Reported by Nick Devlin
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