(NYSE:MANU) The world’s leading football club, Manchester United has today announced a three year sponsorship with Japanese paint manufacturer, Kansai.
The unique partnership will see Kansai become the Club’s first Official Paint Partner.
Founded in 1918 Kansai currently ranks as the number one paint brand in Japan and Africa, producing a range of high quality paints including automotive, industrial, decorative and marine and protective coatings.
Kansai has 18 offices across the world in markets such as Africa, India, China, Japan and parts of Europe. It was Manchester United’s 659 million global followers and family of international sponsors which attracted Kansai to the partnership.
Speaking at today’s launch Manchester United Commercial Director, Richard Arnold commented:
"Kansai is the perfect company to partner with Manchester United. Although from two very different industries they demonstrate many of the same values and qualities we adhere to both on and off the pitch, such as growth, investment in people and innovation.
"Manchester United’s global network of fans and sponsors will help to raise the profile of the Kansai brand, as well as enable us to engage with our global community of fans through new and interesting ways. I am delighted to welcome them to the Manchester United family and look forward to a successful partnership."
In response to the partnership, Mr Yuzo Kawamori, President of Kansai Paint said:
"Both Kansai Paint and Manchester United Football Club have a long history of success and a deep desire to succeed in the future. I am confident that this partnership will enable Kansai to develop not only its presence in new markets but will also augment its position in existing markets. Kansai’s partnership with Manchester United is a further demonstration of Kansai’s desire to become a global leader in the coatings industry."
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