Columbia Sportswear has today been unveiled as Manchester United’s first Official Outdoor Apparel Partner.
As part of the agreement, the well-known American outdoor brand will design and create dual branded outerwear for outdoor endeavours, including hiking, climbing, mountaineering, as well as water and snow activities.
Columbia, the flagship brand of Columbia Sportswear Company (Nasdaq: COLM) has been creating innovative outdoor products for enthusiasts since 1938. The partnership with Manchester United is indicative of the demand for Columbia’s high-quality and innovative outdoor gear.
Manchester United Group Managing Director, Richard Arnold, comments:
"Manchester United is proud to be partnering with Columbia Sportswear to bring our fans a new and exciting range of club branded products.
"Like Manchester United, Columbia is steeped in history and has a reputation for creating innovative premium products. Available in over 100 countries, Columbia enjoys an international reach that matches the Club's.
"We look forward to working together to provide our fans with a new way of expressing their support for the Club, via our range of branded outdoor apparel. No matter what activity they are partaking in, this partnership will help the Club to accompany our fans wherever they go, taking us with them to new heights, shores and experiences."
Senior Vice President of Columbia Merchandising and Design, Joe Boyle, comments:
"We are excited by the opportunity to unite the pinnacle franchise in sport with the global leader in the outdoor industry.
"Manchester United and Columbia share a commitment to performance and innovation. Together, we will deliver to Manchester United fans around the world an attractive line of outerwear featuring Columbia’s most advanced proprietary technologies."
Columbia will unveil the dual branded line of outerwear, available to consumers in autumn 2016.
20 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only
Últimas Noticias
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
