London Tops Sports City Index Again

(ATR) London leads the world's sports city for sixth time in the ATR and Burson Marsteller Sport Ranking of Sports Cities.

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(ATR) London is the world’s leading sports city for the sixth consecutive time in the Around the Rings and Burson Marsteller Sport ‘Ranking of Sports Cities’.

Future hosts of the Summer Olympics Los Angeles and Paris are second and third in the poll, respectively. LA will host the Games in 2028 and replaces former Olympic host Rio de Janeiro as the second best city.

Paris will host in 2024 and jumps two sports to replace the Olympic capital of Lausanne, Switzerland in the third position. Lausanne ranks fourth in 2017 and has been in the top five for the past four editions of the survey.

PyeongChang, South Korea, home of next week’s Winter Olympics, has made a huge leap to 19th after being unranked the past three years. The 2020 Summer Olympics host, Tokyo, jumped back up to number five and has been ranked in the top 10 in each year of the poll.

Click here to see the full results of the Ranking of Sports Cities 2017.

"It is interesting to see that the top five, if not the top 10 world’s leading sports cities, are involved in different ways with the Olympic brand," said Burson Marsteller Sport managing director Lars Haue-Pedersen.

"This is a trend we have already seen in recent editions of the ‘Ranking of Sports Cities’, but it is even more striking this year – the Olympics is clearly a very powerful brand for cities to be associated with."

Presented by Around the Rings in collaboration with Burson Marsteller Sport, the ‘2017 Ranking of Sports Cities’ ranks the top 50 sports cities from around the world on how much the public associates the city with sport.

"Choosing the best host city is undoubtedly one of the single most important tasks event rights holders face," said ATR Editor Ed Hula. "The cities appearing in the ‘Ranking of Sports Cities’ – in particular the top five finishers – have proven themselves time and again to be successful hosts."

Results are based on a public online vote coupled with an industry vote from sports experts – a group of 100 leaders drawn from International Federations, National Olympic Committees, sports media and other influencers in the world of sport. Answers from sports experts are weighted more heavily than those from the general public.

With each edition of the poll, the three lowest ranked cities drop off the list, and the top three non-listed cities named by the survey respondents are added. New cities to be added to the 2018 edition of the ranking, as chosen by voters, are Seoul, Lisbon and Mexico City.

Oslo, Kansas City, U.S. and Kazan, Russia received the fewest votes of the top 50 cities and will be ineligible for votes in 2018.

Written by Kevin Nutley

Forgeneral comments or questions, click here.

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