Four Bids for Olympic Stadium Legacy
Four bids to take over the Olympic Stadium after the Games were unveiled Tuesday by the London Legacy Development Corporation.
A bid to transform the 80,000-seat stadium into part of a Formula One track, together with bids from football clubs West Ham United and Leyton Orient as well as the UCFB College of Football Business "will now be assessed to ensure they are compliant, before being evaluated ahead of negotiations".
The legacy company reopened the bidding after legal wrangling forced it to scrap plans to make West Ham the tenant.
Also Tuesday, the LLDC announced that iCITY was the sole preferred bidder to become the long-term tenant of the press and broadcast centers for the Games in keeping with its vision to create a new commercial center on the Park.
iCITY will have several months to submit business plans to show it can deliver the legacy corporation's aspirations for the site. iCITY aims to create a leading center for technology, design and research with the potential to generate more than 4,000 jobs. The digital hub would harness innovation and creativity in east London.
"With the future for six out of the eight Olympic Park facilities already secured, it is now particularly encouraging to see on top of that a substantial bid for the press and broadcast centers that we hope will act as a springboard for major job creation and new opportunities for local people," London mayor Boris Johnson said in a statement.
Pitch Gets Games-Time PR Role
The British Olympic Association has appointed leading sports communications consultancy Pitch to assist with its media activity during the Olympics.
Pitch will support the BOA communications team on the management and media relations for medal-winning athletes.
It is also launching a communications campaign to help drive sales of key Team GB supporters’ items including the official Team GB supporters scarf. The agency’s involvement in the Olympics also includes being appointed by LOCOG to promote ticket sales for the Games.
Torch Relay Update
Just 10 days from the opening ceremony of the London Games, the Olympic Torch will travel 109 miles from Brighton and Hove to Hastings.
Tuesday's 137 torchbearers will include comedian and marathoner Eddie Izzard, Olympian Dame Kelly Holmes and Frank Verge, a torchbearer in the 1948 London Olympics Torch Relay.
The Flame will travel through 13 communities, stopping at Seven Sisters Cliffs and Tonbridge Castle on its way to an evening celebration at The Stade Open Space.
Written by Mark Bisson and Hannah Reid.
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