London Buzz - BBC Touts HD Plans; P&G Sponsorship; Ryan Seacrest's Summer Job

(ATR) Around the Rings tracks top athletes and Olympic stakeholders on Twitter in a new weekly feature ahead of the London 2012 Summer Games.

This week, everyone's abuzz about BBC bringing 24 HD Olympic streams to TV viewers, Procter & Gamble's sponsorship of 28 Team USA hopefuls and Ryan Seacrest's new summer job.

NBC Sports on record coverage of Olympic trials:

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#NBC and #USOC announce Olympic Trials sked: 67.5 hours (43 on NBCSC 24.5 on NBC) most ever for trials (Beijing 49 hrs, Athens 40 hrs).Wed Apr 04 17:50:15 via webNBCSportsPR

NBCSportsPR

Three-time Olympic champion swimmer Ryan Lochte on receiving support from Procter & Gamble ahead of London 2012:

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I am excited and proud to be part of the P&G [and brand] family of athletes!Wed Apr 04 17:00:10 via webRyan Lochte

ryanlochte

E! Online on Ryan Seacrest's new summer job:

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Ryan Seacrest to Join NBC for Summer Olympics Coverage http://t.co/cn2FZxyTWed Apr 04 14:38:42 via dlvr.itE! Online

eonline

ArcelorMittal Orbit on enticing visitors to its new website:

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Want to win 2 tickets to the Men's 100m final AND 2 tickets to go up the #Orbit? Visit our new website http://t.co/erwAlR9W @London2012Wed Apr 04 10:05:31 via webArcelorMittal Orbit

AMOrbit

London 2012 on the completion of its Water Polo Arena:

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Pic: The 5,000 seat #WaterPoloArena on the Olympic Park is now complete. It holds almost 3 million litres of water! http://t.co/XRfyXHxRTue Apr 03 10:11:35 via bitlyLondon 2012

London2012

BBC 2012 on bringing 24 HD Olympic streams to TV viewers:

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BBC making 24 HD Olympic streams available to cable and satellite providers, with Sky the first to sign up http://t.co/aaWL5af1Tue Apr 03 09:42:30 via webBBC 2012

BBC2012

International Paralympic Committee on LOCOG's call for "local leaders":

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Local Leaders Set to Celebrate London 2012 Games http://t.co/xZ2IpeOATue Apr 03 09:41:22 via webIPC

Paralympic

International Equestrian Federation on its Paralympic competition:

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Para Equestrian @ London 2012 (p. 21) & more in latest issue of The Paralympian: http://t.co/5A5l0hHNMon Apr 02 09:42:16 via webThe FEI

myfei_home

FIBA on preparation games for the 2012 Olympic tournament:

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#London2012 Preparation games: Check out where your team will be playing ahead of the London games - http://t.co/pEIRP53M #FIBAMon Apr 02 07:55:15 via HootSuiteFIBA

FIBA

USOC on its women's Olympic hoops squad taking shape:

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The first 11 members of the 2012 U.S. Olympic Women's Basketball Team were just announced! http://t.co/cfzAUNpM @usabasketball #London2012Fri Mar 30 21:40:48 via TweetDeckUS Olympic Committee

USOlympic

IOC on who to cheer for at London 2012:

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at the @london2012 #olympics I will cheer for __________.Fri Mar 30 15:23:58 via webOlympics

Olympics

British pentathlete Jessica Ennis on BP's offsetting initiative for London:

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Having a fun day with @BPLondon2012 in sunny sheffield. Don't forget to join me&offset ur travel to the Games for free http://t.co/2a10gIBVThu Mar 29 14:51:46 via Twitter for BlackBerry®Jessica Ennis

J_Ennis

Compiled by Matthew Grayson.

20 Years at #1: