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(ATR) Olympians now know the prize they will set their eyes on for the 2012 Olympics.
LOCOG unveiled the design for the 2012 medals on Wednesday. The ceremony was a highlight of the day’s one-year-to-go celebrations.
IOC president Jacques Rogge, LOCOG chief Sebastian Coe, the Princess Royal and Denis Oswald, the IOC’s coordination commission chair for the 2012 Olympics led the ceremony.
The medals are full of symbolism, with imagery to represent the city of London and Olympic ideals.
Five key elements mark the medals, according to LOCOG.
An "architectural expression" serves either as a geological metaphor, or as a metaphor for a major city. A grid shows radiating energy and athlete success. The River Thames as a "fluttering ribbon" in the background represents London. An amphitheater is evoked by the dished background, and the square is used to frame the design, creating a sense of a place on a map.
David Watkins, the man who designed the medal, said he is very proud of his work on the project.
"It is exciting to think that the finest athletes in the world will be wearing my medal design next summer. Its key symbols juxtapose, front and back, the goddess Nike for the spirit and tradition of the Games, and the River Thames for the city of London. I hope the medal will be enjoyed and treasured as a record of great personal achievements in 2012."
The design was selected after extensive research into the use of medals throughout European history, LOCOG claims.
LOCOG’s Victory Ceremonies team worked closely with the British Museum’s Keeper of Coins and Medals, Philip Attwood, to select a final design.
More than 2,100 medals will be minted for the Games.
The ore for the medals is supplied by Rio Tinto from the company’s mine near Salt Lake City as well as from the Oyu Tolgoi project in Mongolia.
Medals will be made in Wales.
For Watkins' take on the importance of his project, be sure to visit ATR's YouTube channel.
Written byEd Hula III.
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