Liberty Mutual’s Team USA Sponsorship Initial Focus of Long-Term Partnership
(BOSTON, May 19, 2014) – Liberty Mutual Insurance, a leading global insurer and sponsor of both Team USA and the FIFA World Cup (Liberty Seguros), today announced that it has named Jack Morton Worldwide as the company’s brand experience agency of record with responsibilities for overall sponsorship strategy and activation following a competitive review.
Liberty Mutual is the Official Property and Casualty and Life Insurance Partner of the 2014 and 2016 U.S. Olympic and Paralympic Teams. Liberty Mutual’s operation in Brazil, Liberty Seguros, is a National Supporter and Official Insurer of the 2014 FIFA World Cup and the 2013 FIFA Confederation Cup, both of which are in Brazil.
Alongside the two major sponsorships, Liberty Mutual supports youth sports organizations across the country with partners including Positive Coaching Alliance, Amateur Softball Association of America, USA Hockey, USA Wrestling, U.S. Ski & Snowboarding Association, U.S. Speed Skating, USA Volleyball, USA Water Polo and U.S. Youth Soccer.
"Major domestic and international sponsorships as well as numerous grass roots and local sponsorships are key factors in our brand awareness and business strategies," said Paul G. Alexander, Liberty Mutual Insurance Chief Communications Officer. "We are delighted to form a partnership with Jack Morton to help direct our overall sponsorship strategy and activation initiatives to maximize these sponsorships for employees, agents and brokers, customers and the general public."
Josh McCall, Jack Morton Chief Executive Officer said, "We’re honored to have won this opportunity and we’re incredibly eager to get started delivering results that will help Liberty Mutual to grow their business. We pride ourselves on being go-to partners with our clients, and our team is already immersed in Liberty Mutual’s business and culture."
Julie Stern
Public Relations Manager / Jack Morton Worldwide / + 1.212.401.7040 / Mobile + 1.860.805.4988
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