Lake Placid 2023 organisers set big goals

30 September 2019

Lake Placid 2023 Winter Universiade aims to catalyse economic

development in the Adirondack region of the state of New York, as well

as set benchmarks for green games and environmental sustainability.

LAUSANNE – When Ashley Walden, Project Director of the Adirondack Sports Council said,

"We see this as an opportunity to be world leaders in environment sustainability," she set the

tone for much of what Lake Placid aims to achieve through hosting the Winter Universiade

2023. During week-long meetings in the Olympic capital, the delegation from Lake Placid

presented their vision and plans to the FISU leadership and concerned departments.

With more than three years to go, the Lake Placid Organising Committee (Adirondack Sports

Council) has set itself ambitious targets of driving economic revitalisation and environmental

consciousness through the Winter Universiade. In fact, these were the very reasons they bid

for the games in the first place.

"The regional economic group for the whole area was looking at appropriate ways to revitalize

economic development in the area and right away, they zeroed in on the 1980 Olympic

facilities that needed an upgrade," said James McKenna, Chair of the Adirondack North

Country Sports Council.

"To entice more private investment, the plan was to look at multi-sport international sporting

events and refurbish the Olympic facilities at the same time," he continued. "The one we were

looking at, as the anchor, was the World University Games."

"From our experience in 1980 we know that such international sporting events lead to a more

sustainable economy."

Scott Christiansen, VP Marketing & Sales, New York Olympic Regional Development

Authority added, "We have looked at per capita direct spending analysis at these venues and

at such event and the trajectory for that continues to rise. Depending on the numbers we have

in 2023 – guests, athletes, delegation officials – we can foresee some decent direct spending.

This, for the community and the venues, is exciting."

The Winter Universiade 2023 has taken a pioneering approach to the entire project. Not only

are they looking to set the standard in economic and environmental viability, but have also

outlined concrete, direct benefits that the games will provide to the local community.

"One of our objectives is to provide community housing," said Ashley Walden. "Right now, the

town of Lake Placid is really a tourist travel town, so it can be difficult for communities and

local families to afford housing. What we are going to accomplish with the Athletes Village and

Media Village is that we are going to be able to, in the end, offer housing to local families so

they stay on in the area."

Moreover, she added, the objective is to create a legacy that today’s generation can relate to.

"Through research we have found that the generation that relates to 1980 (Winter Olympics)

is moving on. The younger generations don’t know about the ‘Miracle on Ice’. This is our

opportunity to renew that sport legacy."

Most importantly though, Walden underscored their environmental objectives. "New York state

has one of the most aggressive climate initiatives that has ever been seen in the United

States," she said. "By 2050 By 2050 Governor Andrew M Cuomo has made a number of

promises for the New York state."

"In the Adirondack region, this is very important to us because ours is an environmentally

sensitive climate. We also see this as an opportunity to display that to the world."

It is not just lip service. The plan is to contribute a significant percentage, the exact figure as

yet undecided, to an environmental cause or climate change charity.

With the State of New York not only backing the bid, but in fact being one of the largest

supporters at the moment, the Winter Universiade 2023 is already on track to being a

pathbreaking, pioneering event. With nearly four years still to go, this can only bode well for

the thousands of student athletes who will, at that stage, be the world’s best and will convene

in Lake Placid.

.

The International University Sports Federation – FISU

Founded in 1949, FISU stands for Fédération Internationale du Sport Universitaire

(International University Sports Federation). FISU was formed within university institutions in

order to promote sports values and sports practice in harmony with the university spirit.

Promoting sports values means encouraging friendship, fraternity, fair-play, perseverance,

integrity and cooperation amongst students, who one day may have responsibilities and key

positions in politics, economy, culture and industry.

With FISU’s motto being ‘Today’s Stars, Tomorrow’s Leaders’, all FISU events include

educational and cultural aspects, bringing together sport and academia from all over the world

to celebrate with a spirit of friendship and sportsmanship. FISU cooperates in developing its

events and programmes with all major international sports and educational organisations. As

major outcomes of those collaborations, in 2015, the United Nations Educational, Scientific

and Cultural Organisation (UNESCO) proclaimed the International Day of University Sport to

be celebrated annually on 20 September – an event that has seen huge growth in its first few

years.

FISU is composed of 174 Member Associations (National University Sports Federations). The

FISU General Assembly elects the members of the FISU Executive Committee, its board of

directors. A total of 14 permanent committees advise the Executive Committee in their

specialised areas. For the daily administration of FISU, the FISU Executive Committee relies

on the Secretary General, who is assisted by the FISU staff. FISU’s headquarters are in

Lausanne, Switzerland.

25 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only