FOR IMMEDIATE RELEASE
September 12, 2017
KT Tape® announces Limited Edition tape celebrating Olympian Meb Keflezighi
A portion of proceeds from the Meb Commemorative Edition KT Tape PRO will go to the MEB Foundation
AMERICAN FORK, Utah – KT Tape®, category leader in kinesiology taping products, unveiled a Limited Edition tape today celebrating the career and achievements of marathon champion Meb Keflezighi as he prepares for his final competitive marathon. The Meb Commemorative Edition KT Tape PRO tape features a unique design and comes in a silver metallic box showcasing Keflezighi, and a portion of the proceeds from the tape will be donated to Keflezighi’s MEB Foundation, which supports youth health, education and fitness programs. The tape will be available in select outlets and online at kttape.com beginning mid-October.
"Meb is an inspiration for us and throughout the running community, and we are proud to celebrate his career with the Meb Commemorative Edition KT Tape PRO tape," said Greg Venner, Chief Executive Officer of KT Tape. "With the donation the commemorative tape gives to the MEB Foundation, we can help support Meb’s ongoing mission to promote healthy lifestyles and sports participation among youth."
The Meb Commemorative Edition KT Tape PRO will be released in a limited quantity of 3,000 rolls. The unique tape design is highlighted by Keflezighi’s signature, reading "Meb," and the silver metallic box features a gold seal and lists Keflezighi’s major accomplishments. Starting mid-October, the tape will be available for sale at select independent running retailers, at the KT Tape booth during sponsored events and online at kttape.com.
With the sale of each box of the Meb Commemorative Edition KT Tape PRO, a donation will be made to the MEB Foundation. Keflezighi started the MEB Foundation in 2010 to provide tools and resources for youth and their families to "Maintain Excellent Balance" in life. The foundation works to promote healthy lifestyles, engage youth in academics, and provide opportunities for children to play and learn positive life skills through involvement in sports.
Earlier this year, Keflezighi announced his retirement from competitive marathons, but not before he would run two more – in Boston and New York. The 2017 TCS New York City Marathon on November 5 will mark Keflezighi’s 26th and final career marathon, and he will be 42 years old at the time he runs – both numbers will honor the marathon’s distance: 26.2 miles or 42.195 kilometers. He won the New York marathon in 2009. Keflezighi also took home the Olympic silver medal in the marathon at the 2004 Athens Olympic Games, and he won a memorable Boston Marathon in 2014. He is the only athlete in history to win the New York City Marathon, the Boston Marathon and an Olympic medal.
KT Tape is a lightweight, elastic sports and fitness tape designed for muscle, ligament and tendon pain relief and support for many sports-related injuries. Applied along soft tissue, KT Tape interacts naturally with the body’s neuromuscular systems to allow individuals to remain active while recovering from injuries. It is the only solution that provides pain relief and support before, during, and after activity without restricting motion. KT Tape is designed to withstand sweat, strain and can be worn in water or under body-hugging athletic apparel, while providing long-lasting relief.
About KT Tape
KT Health (dba KT Tape), based in American Fork, Utah, is the category leader in kinesiology taping products, providing pain relief solutions and support for many common sports-related injuries. Used by professional athletes, Olympians and Paralympians, and every day athletes, KT Tape products have been adopted in nearly every sport. Following the Beijing 2008 Olympic Games, KT Tape experienced accelerated growth as its products became widely available in retail channels. Currently, KT Tape products are sold in over 35,000 retail locations in the U.S. and 40 countries worldwide. KT Tape's broad distribution covers sporting goods, food, drug and mass retail channels, as well as clinicians, online retailers and the company's own e-commerce site, KTTape.com. KT Tape empowers consumers with a wealth of educational resources, including a vast library of online videos and on-site demonstrations at more than 150 athletic events each year. With new innovations and an expanding product line, KT Tape continues to strengthen its global presence. For more information, visit KTTape.com.
Media Contact
Lisa Ramsperger, KT Tape - lisa.ramsperger@torrecs.com
Photo
Olympic medalist and marathon champion Meb Keflezighi uses KT Tape on a training run in San Diego. PHOTO: KT Tape
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