Atlanta- International Sports Multimedia Ltd. announced today the signing of a three-party agreement with the International Olympic Committee and the United States Olympic Committee appointing ISM as the exclusive worldwide licensee for Interactive Entertainment Software for the Olympic Games through 2020.
"ISM is absolutely delighted to extend its relationship with the Olympic Movement," said ISM Chairman and CEO Raymond Goldsmith. "With the ability to think and plan long-term in the ever-changing world of social and digital entertainment, we intend to build even further upon the success established so far with the Olympic franchise in the entertainment software category."
The agreement allows ISM to develop and publish a wide range of software titles that include official video games, social network games, multisport games on mobile devices and tablets, character-based multisport games and browser-based multisport minigames.
"ISM is a great partner to both the USOC and the Olympic Movement, and we believe their commitment to creating realistic, entertaining products will continue to grow interest in the Olympic Games and the U.S. Olympic and Paralympic Team," said USOC Chief Marketing Officer Lisa Baird. "These games reach an important audience - both today's and tomorrow's fans - and we look to ISM to help engage them in support of the Olympic Movement."
In conjunction with the upcoming London 2012 Olympic Games, ISM has multiple releases on the horizon.
Mario™ and Sonic™ once again join forces on the Wii™ home video game system and, for the first time, on the Nintendo 3DS™. To date, more than 19 million copies of the Mario & Sonic series first introduced for the Beijing 2008 Olympic Games have sold worldwide. Now, the much loved duo is heading to London to participate in Mario & Sonic at the London 2012 Olympic Games™, currently available on both Nintendo Wii™ and 3DS™.
London 2012 - The Official Video Game of the Olympic Games will allow fans to experience the excitement of the Games as they compete in more than 30 Olympic events in official London Games venues fully rendered to their exact specifications. London 2012 will be available in June 2012 for PC, the Xbox 360® video game and entertainment system, andthe PlayStation®3 computer entertainment system, and will include motion control support for PlayStation®Move and Kinect™ for Xbox 360®.
In addition to the Official Video Games outlined above, London 2012 - The Official Mobile Game, playable on smartphone and tablet devices (Android/iOS), will join a brand new offering, London 2012 - The Official Social Game, playable on Facebook.
London 2012 - The Official Minigame will be played on olympicvideogames.com and available to the Olympic family, including sponsors and rights holding broadcasters. The casual gameplay is expected to be enjoyed by millions of people worldwide, providing an authentic London 2012 branded online game experience.
For more information, visit: TeamUSA.org
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These press releases appear as sent to Around the Rings and are not edited for spelling, grammar or punctuation.
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