Incorporatewear Ltd has been appointed by Birmingham 2022 as Official Workforce Uniform Provider, responsible for designing, producing and supplying the uniform to the entire Games workforce, following a competitive tender process.
The Coleshill-based company will also be responsible for delivering the uniform for technical officials, for Batonbearers during the Queen’s Baton Relay as it travels through the UK, and for the Commonwealth Collective; the 13,000 volunteers that will come together to help deliver the biggest sporting and cultural event the West Midlands has ever seen.
The official uniform design is expected to visually unite the Birmingham 2022 workforce so they are easily identifiable to athletes, spectators, Games family members, media, broadcasters and sponsors. The uniform will also incorporate the look and vision of the Games brand, whilst reflecting the history, heritage and diversity of Birmingham and the West Midlands.
Aligning with Birmingham 2022’s sustainability commitments, Incorporatewear will strive to achieve ‘zero waste to landfill’ for all Games products. This will see environmental considerations be applied throughout the design and manufacturing process, and minimise or avoid packaging where possible.
With Birmingham 2022 being the first Commonwealth Games to embed Social Value in every contract opportunity, Incorporatewear has also committed to support and create opportunities for local people and businesses. This includes working with a West Midlands-based tree-planting charity, offering work placements for local fashion students, providing sport bibs to local schools, and getting involved in fundraising events to support local charities including the ethical disposal of unused and unworn uniform.
Managing Director of Incorporatewear, Ed Grigg: "We are extremely proud to have been awarded this contract. As a local company, it is a fantastic boost for us and we’re delighted that our workforce will have the chance to supply and be associated with such a prestigious event that will be right on our doorstep next summer."
Ian Reid, Chief Executive of Birmingham 2022, said: "One of our ambitions for Birmingham 2022 is to leave a positive legacy in the region by providing opportunities and benefits to local businesses. After demonstrating expertise in design, manufacturing and logistics, I’m delighted that local company Incorporatewear Ltd has been appointed as our Official Uniform Workforce Provider.
"I’m confident they’ll deliver a high-quality uniform that will instil a sense of pride in the thousands of people that wear it when representing the Games next year."
CGF President Dame Louise Martin said: "I am delighted to welcome Incorporatewear Ltd to the Commonwealth Games family. The appointment of our new Official Uniform Workforce Provider represents a huge boost for Birmingham and the West Midlands.
"Having yet another local company involved with Birmingham 2022 further demonstrates the ability of the Commonwealth Games to provide huge benefits for businesses across the region at a time when it is needed most."
For more information, visit www.birmingham2022.com.
Applications are also now open to be a volunteer at Birmingham 2022 and join the Commonwealth Collective, to apply a visit www.birmingham2022.com/volunteering.
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For more information, please contact Rose Jackson, Communications Manager, Birmingham 2022 Commonwealth Games on 07503 157 644 or email rose.jackson@birmingham2022.com
NOTES TO EDITORS:
About Incorporatewear
Incorporatewear was established in 1996. With headquarters in Coleshill near Birmingham, the firm supplies uniforms to some of the UK’s most iconic brands, including Costa Coffee, Marks & Spencer and Virgin Atlantic Airways.
The workforce today is around 75, with a turnover of £20 million.
We believe that our clothes have a deep physiological and psychological impact upon the people and their performance. Every uniform has to both encapsulate the brand and empower the wearer.
Design-led thinkers and passionate problem-solvers, we blend all of the skills within our global business to ensure your staff accurately represent your brand and are ready to perform at their best.
Incorporatewear builds longstanding client relationships, understands the essence of a brand and brings it to life through high quality innovative designs and constant client communication.
Successes at the prestigious Professional Clothing Awards 2019 reinforce the strength of Incorporatewear as the UK’s leading bespoke corporatewear supplier.
Incorporatewear – the perfect fit to perform
www.incorporatewear.co.uk
About the Birmingham 2022 Commonwealth Games
The Birmingham 2022 Commonwealth Games, which will be held from 28 July until 8 August 2022, will be a once in a lifetime opportunity to put the city, the region and its people on the global stage.
The Games is already proving to be a catalyst for transformation across the West Midlands, attracting new investment and funding, creating jobs and apprenticeships for local people and new opportunities for local businesses, as well as accelerating projects that will ensure the region is ready to host a fantastic sports and cultural celebration.
Birmingham 2022 will be the Games for everyone, bringing people together from across Birmingham and the region, to provide a warm welcome to millions of visitors during the summer of 2022.
Find out more at www.birmingham2022.com
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