As an official partner of the IAAF, expect the 3-Stripes of adidas to be prominent, not only inside the Luzhniki Stadium, but also across the city of Moscow during the duration of the World Championships.
The sports clothing giant will be a visible presence through its many and varied contracts with world-class athletes, as well as through its kit supplied to a core number of leading athletics federations.
Meanwhile, the thousands of volunteers working in a range of roles across the Russian capital will also wear adidas clothing, and merchandising rights provided as part of the contract will be fully utilised by adidas.
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