The IAAF is very pleased to announce that it has signed a 10 year licensing deal with Nirmal Lifestyle, one of Indias leading real estate companies.
Nirmal Lifestyle will help to promote and develop athletics in India by creating international standard athletic facilities and academies across the country. These centres, which will be certified by IAAF, will be equipped with of top class training facilities and will benefit from the expertise of IAAF certified coaching expertise.
An exclusive licensing agreement was signed by Dharmesh Jain, Chairman and MD, Nirmal Lifestyle, and Elio Locatelli, Development Director, IAAF, on 4 July, 2011 in the presence of Mike Powell, World Long Jump record holder. Nirmal Lifestyle will work closely with the IAAF and its national member federation Athletics Federation of India in designing and developing athletics and athletes in India at grass-root and performance level.
Dharmesh Jain, Chairman and MD of Nirmal Lifestyle, said, IAAF is the authority for athletics and we are truly honoured to partner with them in our endeavour to uplift standards for athletics in India. This is the first time a real estate company has taken the lead in building world-class sports facilities and infrastructure for Indian communities across the country.
Mike Powell, World Long Jump record holder, said, India is an emerging country in sports that requires nurturing and development at grass-root and performance level. The IAAF Nirmal Lifestyle initiatives will contribute to developing overall athletics in India.
Elio Locatelli, Director of Member Services for the IAAF, said, We are truly excited to partner with Nirmal Lifestyle in India and we believe that this will be a mutually beneficial tie-up. We will work closely with Nirmal Lifestyle to uncover and motivate young talents in India.
About Nirmal Lifestyle:
- A real estate company with 30 years of expertise in constructing structural excellence
- Development potential of over 150 mn sq. ft.
- Instrumental in developing Mulund as a preferred destination in Mumbai
- Successfully introduced first open lifestyle mall in the country
- To develop 20 destinations across the country with innovative township concept called Lifestyle City.
- Tie up with Accor for chain of 5 star hotels in the country.
- Best Developer of the year 2010, awarded by Economic Times.
- Partnered with US Open, NDTV Marks for Sports and Discovery to promote sports in India.
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