Rio de Janeiro, 5th June 2015: Havas Sports & Entertainment, the brand engagement network of the Havas Group, is bringing one of tennis’ most renowned competitions to Brazil for the first edition of Roland-Garros in the City, a five-day series of special events celebrating the best of tennis that takes place at Copacabana beach in Rio de Janeiro from the 3rd to the 7th of June.
At Roland-Garros in the City,the general public will be able to experience the French Open (also known as Roland-Garros thanks to its iconic stadium) without needing a plane ticket to Paris, thanks to a variety of activities promoting red-clay tennis, including free tennis lessons on a clay court on the beach, recreational activities, a retrospective exhibition of the tournament’s history, as well as live broadcasts of the matches in France. In a country known for football on the beach, this is the first time that Brazilians will be able to play tennis on an official court on the beach, and one that is made of red clay.
After organizing three successful editions of the event in China, both in Beijing and Shanghai, Havas SE was tasked by the French Tennis Federation (FFT) to lend its expertise to the promotion of the tournament and red-clay tennis in Brazil. Havas SE has managed the concept development, the event production, the press relations, social media and promotion of the five-day event open to the Brazilian general public.
Roland-Garros in the City demonstrates the operational and strategic capacity of Havas SE’s operations in Brazil, which since 2010, have been accompanying brands and institutions in engaging Brazilian fans around their passions. Havas SE has a strong track record with a number of local and international brands including: adidas, The Coca-Cola Company, Hyundai Motors Brasil, Kia Motors Company, Louis Vuitton, EF Education First, Turner Broadcasting, DIA Supermarkets, Albert Einstein Hospital, the Sony Channel and Olive Oils of Spain.
Bruno Baracho, MD of Havas SE Brazil commented:
"Brazil has a special connection with Roland-Garros, thanks to our three-time champion Gustavo Kuerten. We are truly honored to be part of this special initiative that will give fans in Rio a taste of the atmosphere of the French Open and a chance to try out what makes the competition unique -red-clay tennis, in an iconic location."
Jérôme de Chaunac, Global COO of Havas Sports & Entertainment added:
"We are thrilled that the French Tennis Federation has trusted us again to bring the excitement of top tennis competition to a new global audience; first in China and now in Brazil, through Roland-Garros in the City. Thanks to the strength of our international network across 24 countries, we can help our clients engage fans anywhere around the globe."
For more information, please contact:
Havas SE Global:Julia Feldman
julia.feldman@havas-se.com
T: +33(0) 6 83 26 83 74
Havas SE Brazil: Janaína Pedroso
Janaina.p@fernandathompson.com.br
+55 (11) 3088-4252 / +55 (11) 96840-0960
Gabriel Perline
Gabriel.perline@fernandathompson.com.br
+55 (11) 3088-4252 / +55 (11) 95075-5401
Fernanda Thompson
Fernanda@fernandathompson.com.br
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