(ATR) Football’s biggest sponsors are reluctant to commit to FIFA in a scandal-tarnished 2015 that ended with eight-year bans for Sepp Blatter and Michel Platini.
FIFA sponsors are number 15 in the Around the Rings Golden 25 for 2016. Now in its 20th year, the survey ranks 25 individuals or events expected to have a major influence on the Olympics in the year ahead.
FIFA faces a loss of $100 million in 2015 after its failure to fill any major sponsorship slots since the Brazil 2014 World Cup or to attract regional partners. FIFA’s brand is so toxic that Sony and Emirates abandoned the federation in the past year amid the escalating corruption scandal. Others, including Adidas, are threatening to join them.
Some of world football’s top sponsors – Coca-Cola, McDonald's, Visa and Anheuser-Busch – called for Blatter to step down and sought independent oversight of reforms.
FIFA’s marketing chief Thierry Weil has admitted that the sponsorship challenges will remain until the election of a new president at Feb. 26 FIFA Congress. The vote on a package of reforms to repair the damaged credibility of the scandal-battered federation are crucial to sponsors staying with FIFA, and new partners coming on board for the Russia 2018 World Cup and beyond.
2015 ranking: not ranked
Written by Mark Bisson.
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
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