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With less than two weeks to go, it is time to register for a unique occasion to network directly with sports political heavyweights, leading experts and top media professionals in international sport.

From 3-6 October Play the Game 2011 takes place at the German Sport University Cologne under the motto "bringing change to the heart of sport".

A record number of around 150 speakers declare ready to address some of the most urgent challenges:

- the lack of good governance and the threat from match fixing

- the legacy of mega-events

- the need for anti-doping reform

- the struggle to create growth in grass-root sport

- the discrimination of women in sport

- the use of hi-tech tools to optimize performance

- and, for the first time, an international debate on the links between sport and the Arab spring

Some programme highlights:

The current troubles in world football’s governing body FIFA and the widespread corruption on and off the sports pitch are on top of the Play the Game 2011 agenda. Last week Jerome Champagne, who until 2010 was Sepp Blatter’s right hand in international football diplomacy, declared ready to give his answer to the question "Which FIFA in the 21st Century?".

UEFA’s William Gaillard, Senior Advisor to the UEFA President Michel Platini, will discuss the current challenges to the integrity of football, and founding WADA President Richard W. Pound from the IOC will launch a serious warning to sport if it continues along the current path.

Well-known whistleblowers and investigative journalists Andrew Jennings and Jens Weinreich will accompany a number of sports officials and outside experts in the search for better governance during the Change in Sport Day:

Top people like Ingrid Beutler from Sport Accord and former Chilean football president Harold Mayne-Nicholls join long-time observers professor Jean-Loup Chappelet from IDHEAP in Lausanne and Anne Schwöbel from Transparency International Switzerland.

Looking ahead towards 2014 and 2016, Brazil’s World Cup winning national captain Raí takes an independent look at what will happen to his home country and its sports life when it has to host the two biggest events in world sport, the FIFA World Cup and the Rio 2016 Summer Olympics.

Is there a need for a third sex in sport? asks Arne Ljungqvist, head of the IOC Medical Commission and vice-chair of WADA. Also the Director General of the WADA, David Howman, will be present to face a number of challengers ready to debate the upcoming anti-doping reforms: investigative journalist Hajo Seppelt, anti-doping scientists Perikles Simon and Wilhelm Schänzer as well as the General Secretary of European Athletes Association, Walter Palmer.

The Special Adviser to the UN Secretary-General on Sport for Development and Peace, Wilfried Lemke, will stress the need for strengthening grass-root sport together with representatives of the EU and ISCA.

The results of various scientific surveys of great interest to the public will be revealed:

The world’s biggest survey on the sports content of the newspapers, International Sports Press Survey 2011, is an initiative by Play the Game which involves research teams in over 20 countries worldwide, coordinated by the German Sports University Cologne. The Danish Institute for Sports Studies and the European Venue Management Institute is carrying out a survey into the use of big stadium projects when the mega-event party is over: Are there too many white elephants in sport? And Werner Pitsch from the University of Saarland discloses his research into the extension of match fixing in German soccer.

Last, but not least, some of Play the Game’s international partner associations set up their own workshops during the conference: here you can meet Sport and Citizenship (France), Supporters Direct (UK & Europe), Nintendo (Germany) and the European Journalism Centre (Holland).

If this conference menu is not enough to satisfy your appetite, you can get a nourishing starter at no extra costs: the national radio broadcaster Deutschlandfunk celebrates Play the Game 2011 with a one-day seminar on sports journalism and recent German sports history. The seminar takes place at the radio headquarters in Cologne, offering an excellent programme, translation service and meals, and it is free for all Play the Game participants (registration is necessary).

Read more about the 150 speakers, the conference programme, the extra seminar and registration at www.playthegame.org/2011

Play the Game is non-profit, but in order to cover some of our basic costs, we do charge a modest fee of 600€ for the full four day conference package (meals included) and the extra one day media seminar. It is also possible to register for one or two days.

There are a few vacant slots in some of our parallel sessions that are open to last-minute suggestions in case you have something to present at Play the Game 2011.

For more information, contact: jens@playthegame.org

As a service to our readers, Around the Rings will provide verbatim texts of selected press releases issued by Olympic-related organizations, federations, businesses and sponsors.

These press releases appear as sent to Around the Rings and are not edited for spelling, grammar or punctuation.

Your complete source of news about the Olympics is www.aroundtherings.com, for subscribers only.

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