Get The "Royal" Treatment at the FEI World Equestrian Games

LEXINGTON, KY – 78 Days to Go—Understanding the importance of a good cup of coffee, Royal Cup Coffee will provide all coffee and tea products to be served during the 16 days of the Games as the Official Coffee Supplier to the 2010 Alltech FEI World Equestrian Games.

The Games feature eight world championships in equestrian sport and will be held September 25-October 10 at the Kentucky Horse Park in Lexington, Ky.

"We are excited for Royal Cup to join the 2010 Games family," stated Terry Johnson, VP of Sales and Marketing for the Games. "Our food and beverage program is very important to the overall success of the Games and serving Royal Cup products will provide the high level of quality we demand for our spectators."

Royal Cup Coffee has grown from its small, hometown roots in Birmingham, Ala., to become a major importer, roaster, and distributor of premium coffees and teas. Serving customers in the food service, office and specialty coffee markets, Royal Cup now reaches markets throughout the United States, into Mexico and the Caribbean including Cracker Barrel Old Country Store, IHOP, La Madeleine French Bakery & Café, Outback Steakhouse, Peabody Hotels, Red Lobster, The Ritz-Carlton, Sea World, Sea Island Resorts, and Hilton Hotels.

"Royal Cup Coffee is proud to be associated with the 2010 Alltech FEI World Equestrian Games," said Ben Pitts, Vice President of Food Service and Hospitality for Royal Cup Coffee. "We know the participants and patrons of the Games have very high standards, so we are thrilled to have been selected. We are excited also about our long term partnership with Kentucky and the Kentucky Horse Park, and look forward to supporting a high quality food and beverage experience for their visitors."

For more information contact: Amy Walker at awalker@feigames2010.org

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