GeoPoll Releases Unprecedented Findings on World Cup Television Audiences in Ghana, Kenya, Nigeria, Tanzania and Uganda

GeoPoll (http://research.geopoll.com), the world’s largest real-time mobile survey platform, today released initial findings on TV ratings, audience size and demographics following the first games of the 2014 FIFA World Cup. The data, gathered via mobile surveys in Ghana, Kenya, Nigeria, Tanzania and Uganda, provides a first-ever glimpse of the fans who are tuning into the World Cup in these countries, and represents ratings from more than 300 million African citizens. A full breakdown of GeoPoll’s findings is below.

Guardar

Nigeria, June 18, 2014/ -- GeoPoll (http://research.geopoll.com), the world’s largest real-time mobile survey platform, today released initial findings on TV ratings, audience size and demographics following the first games of the 2014 FIFA World Cup. The data, gathered via mobile surveys in Ghana, Kenya, Nigeria, Tanzania and Uganda, provides a first-ever glimpse of the fans who are tuning into the World Cup in these countries, and represents ratings from more than 300 million African citizens. A full breakdown of GeoPoll’s findings is below.

Nigeria v. Iran game watched by millions - The game between Nigeria and Iran, played during prime time in Nigeria, drew 17.5 million Nigerian adult viewers or 20% of the Nigerian adult population. More than 25 million adults from all the surveyed African nations watched the Nigeria game, making it the most watched game in these markets over the first 5 days of play.

Ghana’s World Cup viewership stays high across games - Ghana viewership has remained high across all games: 3.5 million watched the opening game between Brazil and Croatia, and the gripping match between Ghana and the United States on Monday attracted 2.4 million adult Ghanaian viewers. The U.S./Ghana game aired at 10pm Ghana time, which might explain the drop in viewership numbers in the country, compared to the earlier Monday games which saw 3.1 million Ghanaian viewers. On average across the first 5 days of games, 2.2 million Ghanaians have tuned in to every hour of play.

Strong enthusiasm for soccer across African countries - At peak viewership, during the Nigeria/Iran game, about 15% of adults aged 15+, or 25 million total across Ghana, Kenya, Nigeria, Tanzania and Uganda, were watching the games. Nigeria had the highest total viewership numbers, with 17.5 million. Both Nigeria and Ghana have had consistently high percentages of their adult population watching the games: an average of 14% per game for Ghana and 10% per game for Nigeria.

Youths have been particularly interested in the games: In Ghana 1.7 million people aged 15-24 tuned in to the Germany-Portugal game, or about 18% of the youth population. In Kenya almost 900,000 aged 15-24 watched the same game, and in Nigeria 3.5 million youths were watching.

Gender differences apparent across countries: In Ghana, more males watch the games: for the first 5 days of game play the gender split was an average of 28% female to 72% male. In Nigeria, the gender split for the World Cup games is less dramatic than in other countries: about 38% female to 62% male.

A Continental View

Data from an additional survey running in 11 African countries will be released later this week on GeoPoll’s blog. This survey asks Africans who they think will win the World Cup, and will show trends over the first week of play as confidence levels in teams change as they win or lose games.

Methodology:

All data is gathered from GeoPoll’s robust survey platform, which utilizes SMS, voice and web-based communications to reach respondents, even in areas without internet connection.

GeoPoll’s Audience Measurement Service uses a unique panel system to compile statistically representative television and radio ratings within twenty-four hours of programs airing. Ratings represent viewership for the top channels in each country, as determined by GeoPoll’s extensive country research. GeoPoll collects a minimum of 2000 responses daily per country, polling a different subset every four hours.

GeoPoll will be running surveys throughout the entire World Cup, reporting interesting findings on its blog and giving an unprecedented look at the soccer fan base in the largest African markets. These aggregated findings will show where and how people are watching the games, providing invaluable insight to advertisers, broadcasters, and those following this exciting global event.

For more information contact:Dan O’Mahony or Iz Conroy

(+1) 415-625-8555

GeoPoll@LaunchSquad.com

20 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only

Guardar

Últimas Noticias

Sinner-Alcaraz, the duel that came to succeed the three phenomenons

Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Sinner-Alcaraz, the duel that came to succeed the three phenomenons

Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024

She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024

Rugby 7s: the best player of 2023 would only play the medal match in Paris

Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rugby 7s: the best player of 2023 would only play the medal match in Paris

Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years

The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years

Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”

The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”