Former Chairman of NBC Sports Group Dick Ebersol, USOC CMO Lisa Baird to be Honored at 2012 PromaxBDA Sports Marketing Summit & Awards

Ebersol to Be Presented with Lifetime Innovator Award, Baird with Game Changer Award at Annual Sports Media Marketing Awards, November 13 at New York's Capitale

LOS ANGELES, Oct. 17, 2012 /PRNewswire/ -- PromaxBDA, the global association for marketing professionals today announced the honorees of the Sports Media Marketing achievement awards. Former Chairman of NBC Sports Group Dick Ebersol will be honored with the Lifetime Innovator Award, and current United States Olympic Committee CMO Lisa Baird will be honored with the Game Changer Award, both at the 2012 Sports Marketing Summit and Awards show held at Capitale in New York on November 13.

"The Sports Media Marketing Awards celebrate the most creative and innovative leaders in the sports and sports media marketing industry, and we're thrilled to be honoring Dick Ebersol as Lifetime Innovator and Lisa Baird as Game Changer, two of the world's most interesting, exciting and accomplished visionaries," said Jonathan Block-Verk. "The impact these two luminaries have had on the industry and on popular culture is extraordinary and we're honored to be celebrating their continued legacies."

The Lifetime Innovator Award is a special award presented each year at the Sports Media Marketing Awards honoring an individual whose career has had significant impact to the business of sports media marketing. Created to recognize an individual's long-term innovation, creativity and contribution, the Lifetime Innovator Award recipient is a distinguished leader who has charted new territory and, through their career, has fundamentally changed the business of Sports Media Marketing. Peter Moore, COO of Electronic Arts, received the award in 2011.

The Game Changer Award is a special honor recognizing a cultural innovator, who through the development of new technologies, applications, business models and/or industries has had significant impact on the overall business of sports media and sports media marketing. Billy Beane, VP and GM of the Oakland A's received the award in 2011.

This year's summit will include headline topics from the business over the last year and will welcome innovative thought-leaders in the global media marketing industry, all with a look to the future of one of the world's fastest growing industries. Discussions will explore the issues, trends and emerging opportunities affecting success in sports media marketing. The wide-ranging topics will look at everything from the effects of franchise relocation to best practices in brand integration and social media to understanding the fan of the future. Highlights for this year will also include a discussion on crisis management, as well as a comprehensive look back at the strategies and successes for London 2012 and what lies ahead for the Olympic program with Sochi 2014 on the horizon.

It all will culminate by honoring the creative, excellence and innovation in sports media marketing and promotion at the third annual PromaxBDA Sports Media Marketing Awards.

For the most up-to-date information on the awards and summit, visit http://globalmessaging1.prnewswire.com/clickthrough/servlet/clickthrough?msg_id=7298554&adr_order=715&url=aHR0cDovL3d3dy5zcG9ydHNtZWRpYW1hcmtldGluZy5jb20v

For more information contact: Contact: Joe Favorito/917.566.8345

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