FIBA announced on Thursday it has put South American leading sports marketing and media company TORNEOS in charge of overseeing the distribution of broadcast rights for its leading competitions over the period 2017-2025.
Under the agreement, TORNEOS acts on behalf of basketball's world governing body in striking up broadcast agreements for the distribution rights to FIBA's top national team events across Latin and South America. The result is an unprecedented coverage of FIBA national team competitions in the Americas.
The partnership involves the distribution of linear broadcast rights for all of FIBA's major national team competitions during the period. This includes the FIBA Basketball World Cups 2019 and 2023 and their Qualifiers, the FIBA AmeriCups 2017, 2021 and 2025 and their Qualifiers, the FIBA Women's Basketball World Cups 2018 and 2022, all other FIBA Continental Cups(Men and Women) as well as the FIBA U17 and U19 Basketball World Cups (Men and Women).
On behalf of FIBA, TORNEOS will reach out to broadcasters in the following countries and territories: Anguilla, Antigua, Argentina, Aruba, Barbados, Belize, Bolivia, British Virgin Islands, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Monserrat, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, St Kitts & Nevis, St Lucia, St Vincent & the Grenadines, Surinam, Turks & Caicos Islands, Trinidad & Tobago, Uruguay, Venezuela.
Additionally, TORNEOS will partner with FIBA to provide the local production facilities required for each national team's games in the Americas during the Qualifiers, with the exception of Brazil, Canada and the USA.
Santiago Sluzewski Monti, Rights Director at TORNEOS, said: "FIBA's new competition system will provide the opportunity to showcase on a regular basis the national teams from the Americas participating in FIBA events, starting with the FIBA AmeriCups (Men and Women) and leading up to the FIBA Basketball World Cups (Men and Women). Our main goal is to work jointly with FIBA to reach every basketball fan in the region and promote FIBA events across the Americas."
FIBA Secretary General and International Olympic Committee (IOC) Member Patrick Baumann said: "We are very excited to team up with TORNEOS and are confident that thanks to their expertise in the region we can ensure our competitions are seen right across Latin and South America much to the delight of the fans and as a way to inspire a new generation of players."
The agreement was brokered by FIBA Media, the strategic partnership between FIBA and Perform, which continues to secure multi-year agreements related to FIBA's new calendar of events.
For more information, please contact:
Patrick Koller
Communications Director
Tel: +41 22 545 00 00
Email: communications@fiba.com
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