Ekstraklasa partnered today with MP & Silva for the worldwide distribution of the Polish professional league’s media rights. MP & Silva´s international experience and local presence in Poland were fundamental to the signing of this long-term partnership. The six-year agreement covering domestic and international rights runs until 2020/2021.
Bogusław Biszof, President of Ekstraklasa S.A., said: "We tried to work out the most efficient system of media rights distribution for several months now. Partnership with renowned agency MP & Silva is the result of our efforts. We must remember, that this is just the beginning of the road to the final sale of the rights to show Ekstraklasa in 2015/2016 season and further. In coming weeks, with the agency’s help, we will start direct negotiations with the broadcasters."
Roberto Dalmiglio, MP & Silva Group Commercial Director, commented: "We feel very privileged for the commercial opportunity offered by Ekstraklasa and very excited to support the marketing plans of this renowned sporting competition. The Polish football league has deep roots and a very strong local fan base. We will definitely work on its expansion, both domestically and worldwide, with the view to enhance this historical brand. We look forward to working together with Ekstraklasa on this exciting challenge."
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