EF Education First appoints Havas Sports & Entertainment

Guardar

EF Education First appoints Havas Sports & Entertainment as its sponsorship and marketing agency around Rio 2016

Havas Sports & Entertainment (Havas SE), the global brand engagement network of the Havas Group, has been appointed by EF Education First (EF), an international education company specializing in language training, educational travel, and cultural exchange, to manage the marketing strategy and communications around their partnership with the Rio 2016 Organizing Committee (ROCOG) of the Olympic & Paralympic Games and the Brazilian Olympic Committee.

Havas SE in Brazil will support EF with the development, activation and measurement of all marketing and communications activities around their role as the Official Supplier of Language Training Services for the Games.

EF Education First will contribute to the recruitment and training process of volunteers, provide language training for 500k Brazilian students, the members of ROCOG, and athletes of Team Brazil already studying abroad with EF. Havas SE will help EF communicate around their language training programs in preparation for the Olympic and Paralympic Games, which involves helping to train one million people, an ambitious project that is part of ROCOG’s plans to leave a lasting legacy for the Brazilian people after the Games.

Present in Brazil since 2010, Havas SE has an extensive track record working for sponsors around major events, most recently around the FIFA World Cup for official sponsors including Hyundai, Kia, Coca-Cola and Louis Vuitton. Havas SE works for a range of local and international clients in Brazil including the former as well as DIA Supermarkets, Akzo Nobel, Einstein Hospital, the Sony Channel and Olive Oils from Spain.

Havas SE’s local expertise is boosted by the network’s strong knowledge and history of working with sponsors, institutions and stakeholders around the Olympics since 1992. Havas SE worked for 11 sponsors during London 2012, and has organized every Olympic torch relay for The Coca-Cola Company through its experiential arm, ignition, since 1996 including, most recently, the tour for Sochi 2014 .

Bruno Baracho, Managing Director of Havas SE Brazil, commented:

"We are delighted to support EF Education First in their sponsorship strategy and activation around such an important partnership.

Being part of a global network allows us to leverage global expertise, complemented with creative thinking and deep local knowledge, to ensure that EF Education First connects with Olympic fans and shares the story of their unique Olympic partnership with the public.

We are very proud to help EF Education First deliver a meaningful partnership that will create impact for Brazil in the years before and after the Games."

For more information, please contact:

Julia Feldman

Network Communications Manager

Office Quai 33 - Tour Eurosic, 33 quai de Dion Bouton, 92800 Puteaux, France

Email julia.feldman@havas-se.com Web www.havas-se.com

Tel +33(0)1 58 47 82 72 Mob +33 6 83 26 83 74 Ext 622 8272

20 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only

ATR EF Education First appoints Havas Sports Entertainment sponsorship marketing agency Rio 2016

Últimas Noticias

Sinner-Alcaraz, the duel that came to succeed the three phenomenons

Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.

Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024

She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.

Rugby 7s: the best player of 2023 would only play the medal match in Paris

Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.

Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years

The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.

Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”

The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.

EF Education First appoints Havas Sports & Entertainment