LA 2024 today applauds Discover Los Angeles' new film that celebrates Angelenos' inclusive spirit, diversity, creativity and optimism.
The minute-and-a-half film "Paper Planes" is part of the Los Angeles Tourism & Convention Board's global initiative promoting the city as a tourism destination and reinforces why Los Angeles is the right host for the 2024 Olympic and Paralympic Games. Last year, Los Angeles welcomed 47.3 million visitors in a sixth consecutive year of record-breaking tourism.
Watch "Paper Planes" here: https://youtu.be/yIp4ih0t5RU
The film uses the visual metaphor of paper planes in patterns representing countries around the world "flying" into Los Angeles. Set to the soundtrack of Los Angeles-based recording artist Father John Misty’s song, "Real Love Baby," the film takes viewers on a journey through the streets and shores of Los Angeles. The film features cameos of famed street art by Shepard Fairey; Madonna’s choreographer Megan Lawson and dancer, Jo’Artis Ratti (Big Mijo); and, Layla Shaikley, creator of the #mipsterz (Muslim hipsters) trend. Half of the cast for the video are Angelenos who were plucked off the streets of L.A., in real-time.
Discover Los Angeles President and CEO Ernest Wooden Jr. said: "Diversity and inclusivity have always been cornerstones of Los Angeles culture, but there has never been a more crucial time to reinforce these points. As one of the planet’s most diverse metro areas with residents hailing from 140 countries who speak more than 224 different languages, Los Angeles is uniquely poised to launch such a campaign."
LA 2024 Chairman Casey Wasserman said: "Discover LA's new film shows why the City of Angels has broken tourism records for six straight years: in LA, you can see the world on our streets, with 18 million diverse Angelenos ready to warmly welcome all visitors. With 88% of Angelenos supporting LA 2024, LA is an oasis of Olympic optimism, ready to inspire the next generation and help demonstrate the Games’ unique power to unite diverse communities in a celebration of peace through sport."
For more information visit LA24.org.
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