Alibaba Sports Group, Alisports, and global sports and entertainment group CSMhave entered into a partnership to develop and run a range of global sport propertiesand develop mass participation events across China.
With the goal of China’s President Xi Jinping to turn the country into a "great sportsnation", creating an industry worth Rmb5tn ($760bn) by 2025, up from Rmb400bnlast year,the two organizations are working together to develop a number of sportsprogrammes and properties for elite sport and grassroots sport participation.
The partnership will bring together two global powerhouses with very different skillssets but the single ambition of expanding the appeal and participation in sport acrossChina. Alisports’ depth and breadth of knowledge of e-commerce and internet-basedtechnologies is an ideal fit with CSM expertise and experience in all sports fromcreation and inception to execution and engagement. This partnership will deliversome exciting and innovative sport programmes and events to millions of fans acrossChina.
"Alisports parent company operates the largest e-commerce market in the world.With a mission to make it easy to do business anywhere and priding themselves inchanging the way people meet, work and live we want to help them change the waypeople engage with and participate in sport, giving sports fans across China easieraccess to and more interaction with sport," said CSM Group CEO, Zak Brown.
Commenting on the partnership Zhang Dazhong, chief executive of Alisport said:"Sport is a national priority for China. It has the power to create shared happinessand encourage healthy lifestyles. With CSM’s extensive knowledge across all sportsand Alisports’ dominance in internet-based technologies we can bring greater and
better products and services to all sports fans in China whether they take partthemselves or cheer on their heroes."
The partnership will see bespoke events created across a number of sports at eliteand grassroots level targeting Alibaba’s half a billion users and turning them intosportsmen and women and sports fans.
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