CRUMPLER AND AOC LAUNCH OLYMPIC LUGGAGE MARKING 50 DAYS TO GO TO TOKYO

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The Australian Olympic Committee and Australian Olympic Team supplier Crumpler have revealed the luggage Australian Olympians will be taking to Tokyo, unveiling the VIS 2.0 Lite Olympic Edition with 50 days to go until the Tokyo 2020 Opening Ceremony.

Australian Olympic Team members will take their Olympic kit in the award-winning VIS 2.0 Lite, Crumpler’s lightest hard luggage ever.

VIDEO AND IMAGE ASSETS AVAILABLE HERE

Featuring green and gold straps, a custom internal colourway, and a strong, durable and lightweight outer shell with a unique opaque top section, allowing each Olympian’s green and gold team uniform housed inside to shine through.

Australian Olympic Team Chef de Mission Ian Chesterman welcomed Crumpler’s support for the Team.

"Thank you to Crumpler for providing fantastic luggage for the Australian Olympic team," Mr Chesterman said.

"We’re thrilled Crumpler are supporting the Team for their second Summer Olympics. Rio Olympians are still getting use from their 2016 luggage and I’m sure our Tokyo Olympians will be delighted with this luggage.

"With just 50 days until the Opening Ceremony, today is another exciting milestone for athletes on their journey to what will be a special Olympic Games, bringing the best from around the world amidst all the challenges to celebrate sport and the achievements of so many inspirational athletes."

With an expected team size of around 480 athletes, Crumpler have included green and gold sticker kits for athletes to personalise their luggage, to make sure each athlete can identify their luggage from their teammates.

Rio Olympian artistic swimmer Amie Thompson, already selected for her second Games, was excited to see what she and her teammates would be travelling with to Tokyo.

"I love the design, it’s very modern and ties in so well with the Tokyo Games," Thompson said. "It’s so awesome that the top part is clear."

"Receiving your olympic suitcase is so special, you feel like a kid at Christmas and can’t wait to open up everything inside."

Adam Wilkinson, Crumpler CEO, welcomed today’s launch with 50 days until the Olympic flame is lit in Tokyo.

"We are very proud of our major sponsorship of the Australian Olympic Team and the fact that this is our second Olympics as the official luggage sponsor shows how successful the partnership has been," Mr Wilkinson said.

"We are honoured and privileged to partner with the Australian Olympic Committee who make it possible for athletes from all over the country to come together to represent Australia, pursue their dreams and be a part of history."

Functionality is always a main driving force behind Crumpler’s design thinking. Product Designer, Zac Douglas, says the idea of a semi-transparent case for the Australian Olympic Team not only provides a unique modern twist, but also as a key feature to help athletes identify their own luggage on the carrousel among their peers.

While the official luggage will be provided to Australian Olympic team members, a limited edition run of just 150 replica Tokyo 2020 Olympic Luggage is now available for purchase at Crumpler, in stores and online.

For more information please contact Dom Sullivan at the AOC at dominic.sullivan@olympics.com.au or on 0421 423 582.

Valeria Fioretti, Head of Design & Marketing valeriaf@crumpler.com.au

25 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only

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