Coke, Samsung, IAAF Chief for Golden 25

(ATR) The leader of the marquis sport for the Summer Olympics â?? and two key worldwide Olympic sponsors are the latest entries in the Around the Rings Golden 25 for 2005

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(ATR) The leader of the marquis sport for the Summer Olympics â?? and two key worldwide Olympic sponsors are the latest entries in the Around the Rings Golden 25 for 2005. Coke and Samsung share 16th position while IAAFâ??s Lamine Diack is 17th.

16 - Coca-Cola/Samsung â?? These two important Olympic sponsors have made the Olympic Torch relay a joint venture, starting with Greece and continuing to Turin. Without that support, neither event would exist. Coca Colaâ??s marketing leadership will help shape other aspects of Turin and the Beijing Olympics.

Samsung has grown into a major influence in the commercial world of the Olympics beyond its support of the torch relay. Its mobile telephones are a key part of Olympic Games operations, and as an advertiser and marketer, Samsung makes sure the world knows.

17 - Lamine Diack, 71, IOC member from Senegal, president of the International Association of Athletics Associations. Diack leads the IAAF at a pivotal time as the sport deals with doping charges involving some of the worldâ??s best-known Olympians and unrelenting apathy for track and field in the worldâ??s biggest sports market: the U.S.

The countdown continues for the Around the Rings Golden 25 for 2005, the ninth annual listing of the most influential personalities in the year ahead for the Olympics, now on-line at

Around The Rings

The complete Around the Rings Golden 25 for 2005 will be published in an on-line special edition on January 1, 2005.

There will be no regular weekly editions of Around the Rings.Com published on December 24 or December 31.

(Copyright 2004, all rights reserved. The information in this report may not be published, excerpted, or otherwise distributed in print or broadcast without the express prior consent of Around the Rings.)

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