(ATR) Around the Rings has learned that Coca-Cola will play a major role in sponsoring the 2016 Olympic Torch Relay.
A source within the company told ATR about the TOP Sponsor’s participation, and it is unclear if Coke will be the only sponsor for the event.
A spokesperson from the Rio de Janeiro 2016 organizing committee would not comment on Coca-Cola’s possible inclusion, citing that preliminary plans for the 2016 Torch Relay would be announced soon.
Coca-Cola was heavily involved with the 2012 and 2014 torch relays and has been a sponsor of the event since 1992 in Barcelona.
For the London relay, Coca-Cola provided sustainable vehicles to follow the event, while organizing fan events for the Sochi relay.
It is expected that a domestic sponsor will be involved in relay preparations, as was the case with British company Lloyd’s in 2012 and Russian insurance company Ingosstrakh in 2014.
Details about the relay are sparse, but it is expected to last for 100 days, putting its start in late April 2016. The Sochi 2014 Torch Relay ran for 123 days, the longest in history.
Written by Aaron Bauer
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
Últimas Noticias
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
