Citi Donates Funds to Sports Programs
Citi will donate $500,000 to the United States Olympic Committee for an interactive, digital platform that supports sports programs.
The donation will go towards 50 million Citi rewards points, which people can allocate to designated sports programs using Facebook and Twitter.
"Citi has created a dynamic program that offers fans of the Olympic and Paralympic Games a meaningful way to connect with athletes," said USOC chief marketing officer Lisa Baird. "Citi's contribution will leave a lasting impact with the next generation of U.S. hopefuls and athletes across the country."
The sports programs were selected by 13 athletes ranging from retired swimmer and gold medalist Rowdy Gaines to Olympic hopeful and gymnast Danell Leyva.
Samsung Launches Olympic Genome Project
Sports fans can now connect to Olympians through a new social media project by Samsung.
Through the U.S. Olympic Genome Project launched Tuesday, audiences can discover how they are connected to athletes through a dedicated Facebook page.
By "liking" the page, users can share their connections, learn about athletes and follow news about Team USA.
"We believe everyone has a connection to Team USA," said Ralph Santana, senior vice president and Chief marketing officer for Samsung Electronics North America.
"As we approach London 2012, we hope to fuel a sense of connection and passion for the Olympic Games among consumers, especially as they get to know the Olympians and Paralympians through this innovative social media platform."
The page boasts 4,528 likes as of late Friday.
Panasonic Offers 3D Version of Olympics
Panasonic launched a product tour this week where people can view the Beijing and Vancouver Olympics in 3D.
As part of the "Raise the Bar" tour, viewers can watch 3D footage of the previous Games and get a sneak peek of the London Olympics. They can also record a video message for athletes heading to London.
The tour started in Los Angeles and Boston and will head to other major U.S. cities including Atlanta, Chicago, Houston, Miami, Minneapolis, New York and San Francisco.
The worldwide Olympic sponsor will also give away a trip for two to the London Olympics.
Coca-Cola Expands Due to Olympics Campaign
Coca-Cola may expand its in-house contentcreation team thanks to campaigns around the Olympics and Coke Zero.
Coca Cola's Olympic campaign features singer Katy B and music producer Mark Ronson. (Getty Images) Jonathan Mildenhall, Coca-Cola’s VP of global advertising strategy and creative excellence, told C21 Media that the demands of the campaigns made him think about bringing more of the work in-house.
"One of the realizations we’ve had coming out of the Olympics and Coke Zero work is that the production demands on our core team in Atlanta are enormous," he said.
"We have to change some of our own internal organizational infrastructure in order to be able to feel confident we can develop much, much more content quicker, more effectively and more efficiently that we’ve ever done.
"I am looking at whether or not certain – not all – production capabilities can be brought in-house to enable us to be confident we can explore all aspects of longform dynamic storytelling," he added.
Written by Ann Cantrell .
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
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