Lausanne, 8 January 2019 – Following the merger of the two global advisory firms
Burson-Marsteller and Cohn & Wolfe, Lausanne-based Burson-Marsteller Sport will
from today on operate as the sports practice of Burson Cohn & Wolfe.
As a result of the merger, Burson Cohn & Wolfe, is now one of the world’s largest full-service
global communications agencies with a network of more than 4,000 employees across 42
countries. The company delivers advice and integrated communications programs for clients
in a wide range of industries, including sport.
The new Burson Cohn & Wolfe sports practice will consist of the complete team of
consultants from Burson-Marsteller Sport / TSE Consulting. It will continue to deliver its full
range of services to the international sports world, with an increased outreach resulting from
the larger global presence of Burson Cohn & Wolfe.
"Burson-Marsteller Sport was a strong asset in the Burson-Marsteller network, providing
strategy and communications services to the international sports world. The same team will
now operate in the new BCW and will benefit from our trend setting expertise in delivering
innovative and integrated solutions for clients," said Scott Wilson, Burson Cohn & Wolfe
President, Europe & Africa.
Lars Haue-Pedersen, Managing Director, Burson Cohn & Wolfe sports practice, said: "This is
a very exciting development for us. We continue to expand our global reach as well as our
set of services to our clients in the international sports world. They will benefit from BCW’s
smart digitally based solutions to reach new and more versatile audiences. BCW’s unique
capacities in this field will enrich our approach and substantially enhance our advice and
support to clients".
The Burson Cohn & Wolfe sports practice delivers services to international sport clients and
bid/host cities, including Campaigning & International Relations, Event Strategy Development
& Evaluation, Event Host Communication and Sport Strategy Development.
Read more: www.bcw-sport.com
Contact:
Tanya Heimlich-Ng Yuen – Director, Burson Cohn & Wolfe sports practice
Tel: +41 21 313 23 00 Email: tanya.heimlich@bcw-sport.com
About Burson Cohn & Wolfe
Burson Cohn & Wolfe (BCW) is one of the world’s largest full-service global communications agencies.
Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven
creative content and integrated communications programs grounded in earned media and scaled
across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare,
public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), the world’s leader in
communications services. Read more: www.bcw-global.com
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