The World Games 2017 will be shown on several TV stations throughout China. Lagardere Sports/U!Sports has signed an agreement with the Asian distributor Madison, which guarantees several partners in China, including CCTV 5, Shanghai TV, Beijing TV, Guangdong TV, IPTV, and China Mobile/MiGo with approximately 400 million users.
IWGA CEO Joachim Gossow says: "This is the biggest media platform The World Games has ever had in Asia. We are very pleased about the deal with Madison and with the coverage in China that will reach hundreds of millions of people."
The World Games is a multi-sport event staged every four years by the International World Games Association under the patronage of the International Olympic Committee. The 10th edition of The World Games will be held in Wroclaw, Poland, 20–30 July 2017. Over 4,000 athletes from 31 sports and over 100 countries will take part in the Games.
The official sports at The World Games 2017 include:
Air Sports
Archery
Beach Handball
Billiards
Boules Sport
Bowling
Canoe
Dance Sport
Fistball
Floorball
Flying Disc
Gymnastics
Ju-Jitsu
Karate
Korfball
Lacrosse
Life saving
Muaythai
Orienteering
Powerlifting
Roller Sports
Sport Climbing
Squash
Sumo
Tug of War
Underwater Sports
Water Ski
Added to this are the invitational sports American football, Kickboxing, Indoor rowing, and Speedway.
Madison Communications is an international company based in New York, engaged in spreading sports culture and promoting sports events all around world. As its representative office in Asia & Pacific area, Madison HK has established steady cooperative relationship with all media platforms including CCTV, launched a comprehensive and pragmatic cooperation in many territories, and won great acclaim.
For more information, please contact:
Anna Jacobson Communication Officer
Tel.: +358 45 3474770
Email: press@theworldgames.org
Web: www.theworldgames.org
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