Local citizens, business and government all united behind the Beijing2022 to deliver successful Olympic and Paralympic Winter Games
The Beijing 2022 Bid Committee made a strong pledge to theInternational Olympic Committee (IOC) Evaluation Commission today in Beijing,highlighting the tremendous commercial potential for the Olympic Movement fromBeijing 2022 Olympic and Paralympic Winter Games.
China’s dynamic and highly diverse economy boasts a vast consumer base and is set tocontinue its long-term sustainable growth by strengthening focus on efficiency andquality. The Chinese Government has confirmed the development of the country’ssports industry a main priority, setting a goal for the sector to grow to 800 billion USD by2025 through promoting sports businesses, developing key sport facilities and openingup an expanded sport market for consumer products and services in the sector.
In line with the Government’s commitment, preparations for the Beijing 2022 Gamesare expected to further boost the economic development of the Beijing-ZhangjiakouSport, Culture and Tourism Belt. It has been estimated that industries such as sports,culture, tourism and leisure, conferences and exhibitions will amount to about 20% ofthe local GDP in added value by the time of the Games.
Beijing 2022’s overall marketing revenue target has been conservatively set at $858million USD, including $660 million USD of sponsorship revenue. The remaining revenuewill be raised through the licensing and ticketing programmes. Given the sizable market and huge growth potential, it is strongly believed to be an achievable goal with theopportunity for Beijing 2022’s marketing partners to benefit with a strong return oninvestment.
Mr. Chen Feng, Former Deputy Director of Marketing of the Beijing 2008 OlympicGames, said: "We guarantee that Beijing 2022 will meet the revenue targets, secure thebest returns for the IOC TOP partners, as well as national partners, ensure full stadiawith amazing atmosphere, in strict respect to all the IOC’s and IPC’s marketing rules".
Eight major sponsors have been signed by Beijing 2022 to date and across multiple areas,among them: Tencent Group, fourth largest Internet company in the world, Snow Beer,the world's bestselling beer brand, PricewaterhouseCoopers, the world’s largestprofessional service network, Beijing Bank, Beijing Automotive Group, Anta Sports, TrueColour Stationary and Sandaogu Travel Company. A number of businesses have alreadyindicated their wish to sponsor the Beijing 2022 Games.
Ticketing prospects for Beijing 2022 are also very positive and will be further fueled bythe fact that the Games will coincide with the Chinese New Year festival and schoolholidays to ensure full stadia.
In addition, Beijing 2022 has an experienced team that was involved in successfulmarketing programmes of the Beijing 2008 Games and has a strong understanding ofboth the Chinese market procedures and the marketing rules set by the InternationalOlympic Committee and the International Paralympic Committee.
The Beijing 2022 Bid Committee held today the last day of presentations to the IOCEvaluation Commission members, ahead of the wrap-up meetings on Saturday. Beijing2022 officials and experts briefed the IOC EC members on the remaining themes,including Paralympic Games; Legal Matters; Safety, Security and Medical Services;Government and Public Support; Finance and Marketing.
The IOC Evaluation Commission members visited all proposed sites and venues for theBeijing 2022 Olympic and Paralympic Winter Games in the three Games zones on theprevious days and will share their impressions of the visit at the IOC Press Conferencewhich will be held in Beijing in the afternoon, March 28.
For further inquiries, please contact:
Beijing-2022@beijing-2022.cn
(Ms) LIN Jie – linjie@beijing-2022.cn – T +86.10.8220.9719
(Ms) MA Ning – maning@beijing-2022.cn –T +86.10.8220.9720
(Ms) CHUVASHEVA Anna – achuvasheva@webershandwick.com - T +86.139.100.489.67
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